If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.

Branding is not one aspect of your marketing campaign. It is the combination of everything your business stands for. Branding is not created with a single, stand-alone event — rather it is created over time through a series of strategically thought-out actions.

Let’s take a few minutes to shatter a few common myths about branding and to introduce constructive, proactive branding principles that you can build on.

Branding Myth #1 – Your USP Is Your Brand

Absolutely not. While your USP (Unique Selling Position) might be used to help convey your brand, it is not – in and of itself – your complete branding strategy.

Branding Principle #1 – Your Brand Is All Encompassing

Your brand is built, and conveyed, with every action you take, with every product/service you offer, with every piece of communication you send, and with every contact you make with your customers.

Branding Myth #2 – To Be Remembered, You Must Have A Logo

Also not true. Look at companies like Marlboro (cigarettes), Puffs (tissue), and Ziploc (plastic bags). They simply use a specialized font with the product name. No swirls, no images, no “logo.” While logos certainly are not “bad,” they are also not mandatory.

Branding Principle #2 – Customers Remember You Primarily By How They Are Treated

The most innovative logo, the most attractive colors, and the world’s best logo designer will do you no good if you don’t offer excellent service. Customers remember you and your company by the way they are treated. Was their shopping experience good? Were all their questions answered? Were their problems solved to their satisfaction? These things go way further to help customers remember you than any logo could ever hope to.

Branding Myth #3 – Once Your Branding Strategy Is In Place, You Need Do Nothing More

This is probably the biggest myth of them all! So many online businesses are led to believe that once they have an amazing USP, and a snappy logo they have accomplished everything in the realm of branding.

However, just the opposite is true. Your branding strategy is an ongoing process, not a one-time event. Defining your strategy is just one part of that process.

Here are some basic tips to help you define and implement your brand.

1. Decide how you want to be perceived by your customers. Do you want to portray an image of trust? Loyalty? Dependability? Innovation? Wide selection? Speedy service & delivery?

2. What makes YOU perceive other companies that way when you shop? Is it their selection? Customer service? Pricing? All of the above?

3. Make a list of the qualities you and your employees must display to customers in order to portray your desired brand.

4. Share the list with everyone in your organization and ask them to develop specific ways they can support the brand.

5. Compile a final branding strategy and share it with everyone in your organization.

Successful brands are those who are well defined and that have the support of the entire organization. Brands based on myths are those that simply have a spiffy logo, a “killer” USP, and the hope that the customer will “get it.”

Would you rather base your brand on sound principles or myths? That’s what I thought!

Place Branding has been around for years now but in current world the situations and techniques has been changed a lot. We had done some research over the topic and decided to come up with something.

The system of placemaking has been doing rounds on the web and at whatever point this is viewed as likely the best thing happening, it has conveyed the capacity to procure the change in the current circumstance as well!

In any case, it is very important to observe the key factors of Placemaking, while simultaneously placemaking implies getting the spotlight on the helpful and most engaging segments of any place. The particular occasions when the unavoidable spots where it should be conceivable, can reach out inside various structures!

One can consider doing country branding in various regions, which can be made to come up as an intentionally great technique for making things turn out in the most ideal manner.

The end result of pulling in people from the area and despite bringing in a more noteworthy measure of the best days for one’s basic living arrangement!

 

Why Should One Think Of Place Branding?

 

 

Arrangement: Think, Plan And Execute Well!

 

This is an uncommon strategy to guarantee the inhabitants of the particular spot, feel; this is no genuine method to guarantee things are going in the particular and right direction.

This is even a progressively good way to deal with guarantee things would go as per the planning.

The locals would feel incredible to be a bit of something remarkable on its path and as such; it would guarantee that people would feel regarded and loved as well!

 

Why Not Give Something More Than The Normal Norm!

 

On having the choice to make things in one’s area in the best way, it is straightforward for people to guarantee things are going valuable for their condition.

This not simply empowers people by outfitting them with a better than average incorporating to live in anyway.

This, in a manner, helps people by guaranteeing people would get a respectable proportion of capital boosting, with the help of national excursion goal.

 

Let Everyone Take The Initiative

 

Not simply the capital and the sentiment of improved locale is extraordinary, yet despite when the people consider making something praiseworthy in their lifestyle it would push them to care and continuously orchestrated as well!

This would empower them to build an assumption of having a spot and the most dazzling sentiment of partnership as well! Thus not thinking of just one person’s growth and help but the events lined up well to help with the economic development, of the whole country as well!

The word placemaking might be new for a few, yet this is unquestionably not a very new procedure in the improvement strategy. There have been various cases reported and the instances of defeating difficulty have been recorded too that has helped in expanding country reputation.

This would help in getting an outrageous change the working of the people towards landing at one standard point: amazing progression of the spot and in change for the conventional too! This would even help one in making a nice reach to the capacity interest of the local spot where the right decision and the perfect move could bolster the people and where they are living in!