Most of us like to think we dont “judge a book by it’s cover” when meeting someone new for the first time — but the truth is, we all use non-verbal cues to form snap decisions about people. It’s human nature. In the blink of an eye, we consciously and subconsciously asses people’s confidence, professionalism, honesty, attitude and success before they even have a chance to utter a single word. And just like with people, these same judgmental cues are subconsciously used by customers visiting your website.
What Is Small Business Branding?
Marketers like to call this concept of self-presentment of the emotional, non-verbal and less-tangible feelings and ideas about your business as your brand or brand image. If you’re still a bit confused, think about how the jocks, geeks and popular kids in high school each had a different style of dress, mannerisms and attitude. Each group of kids created a brand image of themselves that matched the social class they wanted to be a part of.
Small business marketing and online branding is very similar to those kids in high school. If you want your customers to see your products and services as luxurious, low cost, highest quality, or any other number of associations, you visually “dress” your business towards that goal. Your work towards that end is referred to as small business branding. With the end result of having created a persona, or brand image, to be used throughout your small business marketing and website brand that creates the customer’s perception of your business.
How Can Online Branding Help?
Smart, forward-thinking small business owners have learned that a website brand is a cost effective way to: increase profits, prescreen potential customers, attract higher-caliber customers, and encourage repeat purchases. When you consider that the average person visiting your website will judge the quality, professionalism, honesty and success of your business in just four seconds it’s clear how important your website brand is to your small business marketing.
A Poor Website Brand Can Sink Your Ship
Just because money is tight or because your business is new, is not an excuse to look for shortcuts in small business marketing and online branding. A poorly crafted website brand can not only hurt you, but seriously damage your reputation. Just because your neighbor’s kid can paste together some free clipart, does not mean they have the appropriate marketing skills and small business branding experience to create a results-driven website. Your professional image and success are at stake!
Don’t even think about using an “el-cheapo” website template from a design mill. Website templates don’t create a distinct website brand for your small business marketing. Templates look cheap, outdated, uninspired and boring. And you’re not fooling anyone! Your customers can spot a website template from a mile away because they’ve seen them being used by other less-professional companies that don’t understand small business branding.
Don’t Be An Online Branding Lemming
Stand out from your competitors! It’s tough making the conscious decision to do things differently. Some customers won’t like your online branding. But the majority will and they’ll find it refreshing that your business is unique. Force customers to see what you want them to see. Use your brand website as part of your small business marketing to project a high-level of quality, professionalism, honesty and success.
Copyright 2009 Formulis, Inc. All rights reserved.
Publishers may republish this article, provided the article is used in its entirety and without modification; including copyright notice, author biography and all website hyperlinks with anchor text. Links must not use “no follow” attribute.
”;
Branding is the assigning of a name, sign or symbol or a combination of the three to a good or service so as to make it attractive and unique from other goods and services. Good branding is about seducing customers to buy a good no matter the price or how much it cost to produce by manipulating the projected image of the product so that the buyers can see the product as being worth the price it goes for.Branding ensures that a good or service is set a notch above the competition so that the target market can differentiate it from others in the same market. The main objective of branding is to deliver a clear message to the target market about the availability of a certain good or service and how it is more credible as compared to others in the market. Now the most obvious question that crops up is how to build a strong business brand?Good branding is supposed to strongly connect the good or service with the target market emotionally by appealing to their sensibilities and to motivate the buyer to always go for the good instead of the competitor’s. This builds customer loyalty once the buyer is convinced about the quality and credibility of a good or service he/she has been made to buy. This is the first part of the question of how to build a strong business brand.An entrepreneur can build a strong business brand by first understanding the needs and preferences of the target market and what is already being offered in the market by the competitors. This makes doing a thorough research on the preferences of your target market the first port of call of how to build a strong business brand. The research must involve finding out what is in the hearts and minds of the target customers and their experiences and perception of the good or service that you intend to put in the market.The good or service should have a brand name that is accompanied by a logo, strapline, or color scheme that marks it out from other competitors in the same market. It should also have some unique quality aspects that can separate it from others. This can easily appeal and ensnare the clients from picking your good or services over others in the same market. This is another important part of how to build a strong business brand.How the good or service is delivered can also contribute into making the brand more attractive in the market hence set it apart from the rest. A properly branded good which is poorly delivered in the market will definitely fall flat in a competitive market.A successfully branded product is supposed to enjoy a critical mass of positive emotions in the market whereby the good is easily recognized and indentified without clients necessarily knowing the company behind the manufacturer of the product.This will influence the buying decisions by buyers and create trust and attachment to the product to an extent of being owned by the buying masses. This will equally guard your loyal customers from being encroached to by the competitors no matter the price of other products in the market.Once the objectives of how to build a strong business brand have been achieved, it is incumbent upon the entrepreneur to continue tracking what the competitors are doing so that they can also add value to their products.But of more importance in how to build a strong business brand, is that the branding message should be consistently marketed for a solid brand to be realized.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Ryan Fyfe is the CEO of http://www.shiftplanning.com/ – An intuitive and free online employee scheduling tool for businesses of all sizes in all industries.
SEO is important to keep your workflow bountiful. Owner operators that want to expand there businesses can foster growth by automating their SEO from a reputable source.
As an owner operator you are going to want to spend your time making money cherry picking your calls not writing articles, finding links, social posting, and updating directory listings.
SEO can be described as votes back to your website from other sources which hold their own weight online in regards to reputability.
The oldest and purest form of SEO are directory listings. Having current and optimized listings will benefit your rankings. Plumbersbyzipcode.com is the 1st ever Multi- Channel Hyper-focused Plumbing Directory get your free listing today.
Our recent new client that is a one man band owner operator plumbs in a low competition area and has great returns at a low monthly cost.
4 months in...
We have this plumber set on our local directory package 298$ setup fee and 150$ a month. Paired with Google My Business listing we showed 25 calls, 800+ views & 1.22k actions.
Best part is not everyone searches on Google so our client almost had double the calls Google showed.
Our client is happy and is gaining valuable time and resources to help him move forward. He can literally throttle his own results by posting on his companies social profiles. You can notice the sharp spike in the chart we were told he wanted more work
Oct 8 2021
Online Branding And Your Website Brand In Small Business Marketing
Most of us like to think we dont “judge a book by it’s cover” when meeting someone new for the first time — but the truth is, we all use non-verbal cues to form snap decisions about people. It’s human nature. In the blink of an eye, we consciously and subconsciously asses people’s confidence, professionalism, honesty, attitude and success before they even have a chance to utter a single word. And just like with people, these same judgmental cues are subconsciously used by customers visiting your website.
What Is Small Business Branding?
Marketers like to call this concept of self-presentment of the emotional, non-verbal and less-tangible feelings and ideas about your business as your brand or brand image. If you’re still a bit confused, think about how the jocks, geeks and popular kids in high school each had a different style of dress, mannerisms and attitude. Each group of kids created a brand image of themselves that matched the social class they wanted to be a part of.
Small business marketing and online branding is very similar to those kids in high school. If you want your customers to see your products and services as luxurious, low cost, highest quality, or any other number of associations, you visually “dress” your business towards that goal. Your work towards that end is referred to as small business branding. With the end result of having created a persona, or brand image, to be used throughout your small business marketing and website brand that creates the customer’s perception of your business.
How Can Online Branding Help?
Smart, forward-thinking small business owners have learned that a website brand is a cost effective way to: increase profits, prescreen potential customers, attract higher-caliber customers, and encourage repeat purchases. When you consider that the average person visiting your website will judge the quality, professionalism, honesty and success of your business in just four seconds it’s clear how important your website brand is to your small business marketing.
A Poor Website Brand Can Sink Your Ship
Just because money is tight or because your business is new, is not an excuse to look for shortcuts in small business marketing and online branding. A poorly crafted website brand can not only hurt you, but seriously damage your reputation. Just because your neighbor’s kid can paste together some free clipart, does not mean they have the appropriate marketing skills and small business branding experience to create a results-driven website. Your professional image and success are at stake!
Don’t even think about using an “el-cheapo” website template from a design mill. Website templates don’t create a distinct website brand for your small business marketing. Templates look cheap, outdated, uninspired and boring. And you’re not fooling anyone! Your customers can spot a website template from a mile away because they’ve seen them being used by other less-professional companies that don’t understand small business branding.
Don’t Be An Online Branding Lemming
Stand out from your competitors! It’s tough making the conscious decision to do things differently. Some customers won’t like your online branding. But the majority will and they’ll find it refreshing that your business is unique. Force customers to see what you want them to see. Use your brand website as part of your small business marketing to project a high-level of quality, professionalism, honesty and success.
Copyright 2009 Formulis, Inc. All rights reserved.
Publishers may republish this article, provided the article is used in its entirety and without modification; including copyright notice
, author biography and all website hyperlinks with anchor text. Links must not use “no follow” attribute.
”;
Branding is the assigning of a name, sign or symbol or a combination of the three to a good or service so as to make it attractive and unique from other goods and services. Good branding is about seducing customers to buy a good no matter the price or how much it cost to produce by manipulating the projected image of the product so that the buyers can see the product as being worth the price it goes for.Branding ensures that a good or service is set a notch above the competition so that the target market can differentiate it from others in the same market. The main objective of branding is to deliver a clear message to the target market about the availability of a certain good or service and how it is more credible as compared to others in the market. Now the most obvious question that crops up is how to build a strong business brand?Good branding is supposed to strongly connect the good or service with the target market emotionally by appealing to their sensibilities and to motivate the buyer to always go for the good instead of the competitor’s. This builds customer loyalty once the buyer is convinced about the quality and credibility of a good or service he/she has been made to buy. This is the first part of the question of how to build a strong business brand.An entrepreneur can build a strong business brand by first understanding the needs and preferences of the target market and what is already being offered in the market by the competitors. This makes doing a thorough research on the preferences of your target market the first port of call of how to build a strong business brand. The research must involve finding out what is in the hearts and minds of the target customers and their experiences and perception of the good or service that you intend to put in the market.The good or service should have a brand name that is accompanied by a logo, strapline, or color scheme that marks it out from other competitors in the same market. It should also have some unique quality aspects that can separate it from others. This can easily appeal and ensnare the clients from picking your good or services over others in the same market. This is another important part of how to build a strong business brand.How the good or service is delivered can also contribute into making the brand more attractive in the market hence set it apart from the rest. A properly branded good which is poorly delivered in the market will definitely fall flat in a competitive market.A successfully branded product is supposed to enjoy a critical mass of positive emotions in the market whereby the good is easily recognized and indentified without clients necessarily knowing the company behind the manufacturer of the product.This will influence the buying decisions by buyers and create trust and attachment to the product to an extent of being owned by the buying masses. This will equally guard your loyal customers from being encroached to by the competitors no matter the price of other products in the market.Once the objectives of how to build a strong business brand have been achieved, it is incumbent upon the entrepreneur to continue tracking what the competitors are doing so that they can also add value to their products.But of more importance in how to build a strong business brand, is that the branding message should be consistently marketed for a solid brand to be realized.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Ryan Fyfe is the CEO of http://www.shiftplanning.com/ – An intuitive and free online employee scheduling tool for businesses of all sizes in all industries.
By PBZC.Name-Devloper • Blog