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Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Author BioAshley Joseph is a creative writer and media representative at Alqudrah Advertising. She is a specialist writer on branding in dubai and possesses a clear understanding of social media marketing Dubai. She also has widespread knowledge about list of advertising agency in UAE.
Is branding all that important? What happens if you’re only a small company with a small portfolio and a small number of products or services to sell? Do you STILL need branding?
I was chatting with a couple of friends, all of us are either copy writers or graphic designers
or both
.in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product
or even the company.
For instance, he was trying to come up with something unique for a particular brand of body wash (he thought the smell was awful because it smelt like mud
wet and totally disgusting). Guess what he did? He went the NATURAL WAY
Obviously, it worked wonders for the product! He came up with headlines like
So natural, youd roll around in it
Just like a second skin
Aroma-therapeutic
Go back to nature
and the likes.
I was impressed. So happens that he brings back a lot of samples of products each time he comes back to Malaysia and this time he had the said product handy to show us to although I didnt think it was disgusting (he has a way with words, shall I say?), it wasnt your conventional bath wash. It sure didnt smell like anything else I can get here in supermarkets.
Joe, my friend from America, said that he steered the product in the realm of conservation of the environment, going natural, using natural products, natural cleansing properties
.etc and it worked wonderfully. When combined with a superb design and ad, the product sold like nothing else he had known! This was the product he thought smelt like mud, remember? And with good direction, copy and design, the product is as good as sold.
The theory is that, peoples mind accepts what they want to accept. Let me give you some examples of beautiful copy work for International brands.
milk bath Johnson and Johnson. Sounds simple enough? But accordingly, many people bought the products, not because it was superb or any better than all the other Johnson and Johnson products or bath gels, it was because the milk bath copy suggested that whenever you use the product, youd be bathing in milk, pampering yourself, making your skin whiter and smoother. Asians will buy anything that you say can turn their skin white.
Not perfumed, Not coloured. Just kind Simple.
This is a very unique stance taken by a skincare company because Simple is the first brand that suggested that you dont need anything extra have superb skin. Simple is
.well, simple, but it gives you good skin because it doesnt make your skin look worse.
Against animal testing The Body Shop.
The products being sold by The Body Shop, without a doubt, is produced without being tested on animals. This, they claim, is because the properties used to produce their products is very natural. I think placing the words AGAINST ANIMAL TESTING in bolded letters in all of their labels is a good idea. Anyone who loves natural products and are animal lovers will definitely stay true to The Body Shop.
The beer only a true man knows how to appreciate
This is a tagline being used by a well-known beer company. I am not certain of the exact words being used, therefore, I decline to name the brand and beer type. Anyway, this tagline suggests that if youre a man at all, youll like this beer
..and if you dont, youre not a TRUE man. I am a woman and I like the beer because of its richness in taste but I absolutely object to their tagline. I suppose they have their reasons. Their target market were mostly men and if they were women who drink, they will let the tagline slide because they like the beer so much.
Oct 27 2021
How Branding can Get Better Your Products Standing in the Eyes of Customers
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Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Author BioAshley Joseph is a creative writer and media representative at Alqudrah Advertising. She is a specialist writer on branding in dubai and possesses a clear understanding of social media marketing Dubai. She also has widespread knowledge about list of advertising agency in UAE.
Is branding all that important? What happens if you’re only a small company with a small portfolio and a small number of products or services to sell? Do you STILL need branding?
I was chatting with a couple of friends, all of us are either copy writers or graphic designers or both .in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole advertising campaign. He is also in-charge of a couple of large International brands of products. And during this conversation, he told me about this story that inspired me. He says that branding is so important to a product that it can either make or break a product or even the company.
For instance, he was trying to come up with something unique for a particular brand of body wash (he thought the smell was awful because it smelt like mud wet and totally disgusting). Guess what he did? He went the NATURAL WAY
Obviously, it worked wonders for the product! He came up with headlines like
So natural, youd roll around in it
Just like a second skin
Aroma-therapeutic
Go back to nature
and the likes.
I was impressed. So happens that he brings back a lot of samples of products each time he comes back to Malaysia and this time he had the said product handy to show us to although I didnt think it was disgusting (he has a way with words, shall I say?), it wasnt your conventional bath wash. It sure didnt smell like anything else I can get here in supermarkets.
Joe, my friend from America, said that he steered the product in the realm of conservation of the environment, going natural, using natural products, natural cleansing properties .etc and it worked wonderfully. When combined with a superb design and ad, the product sold like nothing else he had known! This was the product he thought smelt like mud, remember? And with good direction, copy and design, the product is as good as sold.
The theory is that, peoples mind accepts what they want to accept. Let me give you some examples of beautiful copy work for International brands.
milk bath Johnson and Johnson. Sounds simple enough? But accordingly, many people bought the products, not because it was superb or any better than all the other Johnson and Johnson products or bath gels, it was because the milk bath copy suggested that whenever you use the product, youd be bathing in milk, pampering yourself, making your skin whiter and smoother. Asians will buy anything that you say can turn their skin white.
Not perfumed, Not coloured. Just kind Simple.
This is a very unique stance taken by a skincare company because Simple is the first brand that suggested that you dont need anything extra have superb skin. Simple is .well, simple, but it gives you good skin because it doesnt make your skin look worse.
Against animal testing The Body Shop.
The products being sold by The Body Shop, without a doubt, is produced without being tested on animals. This, they claim, is because the properties used to produce their products is very natural. I think placing the words AGAINST ANIMAL TESTING in bolded letters in all of their labels is a good idea. Anyone who loves natural products and are animal lovers will definitely stay true to The Body Shop.
The beer only a true man knows how to appreciate
This is a tagline being used by a well-known beer company. I am not certain of the exact words being used, therefore, I decline to name the brand and beer type. Anyway, this tagline suggests that if youre a man at all, youll like this beer ..and if you dont, youre not a TRUE man. I am a woman and I like the beer because of its richness in taste but I absolutely object to their tagline. I suppose they have their reasons. Their target market were mostly men and if they were women who drink, they will let the tagline slide because they like the beer so much.
By PBZC.Name-Devloper • Blog