What is personal branding? Personal
branding is the process of identifying the unique and differentiating
value that you bring to an organization, team and/or project and
communicating it in a professionally memorable and consistent manner in
all of your actions, both online and offline, to all current and
prospective stakeholders in your career.
The Lighthouse Personal Branding Model
The lighthouse is a great model for breaking down the branding process
into four key steps: the foundation, the beacon, the tower and the beam.
Foundation: Your foundation is your unarguable
strengths and experience in your chosen area. To identify your own
foundation, write down the strengths that differentiate you from the
rest and ask your friends, family and colleagues/managers to do the same
for you. Identify the top three to five overlapping strengths that
support the career direction you want to pursue.
Beacon:
Your beacon is the memorable and consistent communication of your
strengths and experience. Now that you have identified your foundation,
it’s time to create your beacon by finding a word or phrase that
represents these strengths and can become your brand. Develop a short
pitch that can follow your brand, describing your strengths in more
detail. Ensure that your word or phrase is versatile and can change with
your direction.
Tower: Simply put, your tower is your
visibility, reach and presentation, both online and offline, which
support the beacon. This is really everything you do to proactively
build your personal brand. The higher you build your tower with your
efforts, the more visible you will be to potential career stakeholders.
Here are some ways to proactively build your brand and credibility in
front of your target audience:
Beam: Your beam is
your career direction and more active personal branding and career
search strategy. It involves you gaining and projecting a strong
understanding of where you want to go, what you want to pursue and how
you will pursue it. First, you need to determine what functional area,
geography and industries/companies you want to target. Then, you need to
actively network your brand with potential career stakeholders. Here
are some ways to start:
Personal Application
I used this model to help develop my own personal brand during my MBA
career search. Having identified my foundation to be my endless energy,
out-of-the-box creativity, relationship building and problem solving, I
looked for a word that could pull all of those strengths together into
one memorable brand message. The beacon I chose was “generator” as I
generate energy, creativity, relationships and solutions to problems. I
was pursuing a career in marketing and brand management, and therefore, I
became a brand and marketing generator. I proactively built my tower by
incorporating my brand directly into my online profiles, my resumes and
my entrepreneurial efforts. I then took a more active approach,
targeting the “beam” by incorporating my personal brand in my interview
responses, networking introductions and informational interview
outreach. It was this process that helped me successfully secure my
current employment, and this model continues to help guide all of my
professional and entrepreneurial ventures. As you create, build and
improve on your personal brand, keep the lighthouse in mind as a visual
model and guide to personal branding success.
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There are many elements of a business that could be used for branding. It could be a logo, a name, a picture,a product or any other tangible thing that creates an association with a product, service or company.Branding can be difficult to accomplish because you cannot command people to associate a goodfeeling with your products or services. People need to experience this in order for the branding to become meaningful. You need to start of by establishing what exactly it is that you want tobrand. Will it be your products, your company name or a logo? It should be something that will associate all of these business elements together.One important component of branding is the “experience” customers have, during and after an interaction with a “branded” entity. In order for the branding to reflect a positive experience, theinteraction and experience must also be positive.Branding can best be described with one word: TRUST. It is the trust in branded entities that prompts people to patronize them. Trust is the same reason that branding cannot happenovernight; it takes time to build client trust. You need to be aware that trust can also be lost in an instant. Trust is a feeling; therefore, it is one of the quickest things your business can lose. Forthis reason, it is imperative that all your efforts go into making each client interaction a positive one. Think for a moment of the things you purchase and why you purchase them. Take a commonproduct like cola. There are many brands of colas available. Some are well -advertised and promoted while others rely simply on their price. What do you buy? Do you buy the more expensive brand because you have seen all the ads for them over the years; you have consumed the product many times and have always found it to be refreshing and consistent? Or, do you buythe cheaper brand that you have never heard of before, never tried and don’t know the company or its product? If you are like most consumers, you will likely buy the well-advertised and”trusted” product most of the time, and very occasionally purchase an unknown brand. Branding is relying on trust and experience to influence our decisions.So how can you use branding? I highly recommend that you “brand” your website address. The reason for this is that when you brand your website address, no matter what product or serviceyou provide, or change, people will always associate your website with a known and trusted entity. You can begin “branding” your website address by focusing all of your promotions onsending people to your website, where they can find out all the information about you, your products and or services, and your company. You need to be consistent in ALWAYS advertisingand promoting your website. There are many more activities you can engage in that will help brand your website address. Some good examples are: Incorporating your website address intoyour logo, making sure your website address appears on all your promotional material and using a catchy name for your website address.Many large corporations have more than one “branded” entity. With some companies it is simply their name; with others it is a variety of elements that have been created and associated with thecompany. Just a few of the companies that have successfully “branded” their products or services are:An Internet-based company that began as an bookseller, and then branched into a variety of products. Amazon.com is the perfect example of a company that branded its web address. Even people whohave never visited the Amazon.com website are aware of the company
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My name is daksh and i help online business to improve their link popularity and especially for web article submission, directory submission seo and bookmarking links.
In order to ensure that plumbing of your house functions smoothly, you can and mostly do only two things- either do it yourself or hire a professional. Plumbing is a tricky field of work which requires expertise and experience. If you stay alone, avoid handling plumbing issues on your own. This can only worsen situations and you end up with more plumbing problems than you can imagine or handle. Plumbers with varied years of experience charge differently for different tasks. Some plumbers might have 10 years of experience yet are sloppy when it comes to doing the work. There are many plumbers in Allentown, PA who provide services on a contract basis and also on emergencies. To recognize a good plumber, you must observe the way he handles and manages his equipment and tools. The sign of a good plumber is his tool box. The number of high ends tools he has the more experience he has in this field. Another sign of a good plumber to observe is, the way he examines the problem that the conclusion he reaches. Make sure he does not dupe you into paying more for a small problem or aggravates it to make more money out of that opportunity. An expert Plumber of Allentown, PA will make sure he does his best job so that you will not have to keep calling him and asking him to come and redo it. You can search over the internet for a plumber in Allentown, PA or ask a few trusted neighbours or friends to recommend you one. Also the post cleaning or the cleanliness maintained while performing the task is also something to look out for. If the plumber performs the procedure with great care and maintains cleanliness means that he knows how to do his job and you will not have to keep chasing him all over the house. Enlisting the help of any plumber in Allentown, PA should be a regular feature and not do it only when a problem arises. Make sure you keep all your pipes and plumbing in working order and if you notice even a slight change in your plumbing system like a choked drain, notify your plumber immediately and do not try to do anything yourself if you are not very sure of the problem or its solution.
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Plumber Allentown PA – Choose a right plumber for your house by simply contacting S. Agentis Plumbing located in Allentown, PA for all your plumbing needs.
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Making a wise choice while choosing your plumber is very necessary as you need to be quite clear concerning the type of plumbing professional services you require. Review the problem you are facing and then make your decision accordingly. There are different plumbers specializing in different fields. For instance, some of them are more experiences where pipes are involved; in repair, instalments and removal. Even this further gets subdivided into plumbers who provide these services in commercial and then residential buildings accordingly. It is a general misconception that plumbing only relates to the kitchen and bathrooms in the building. It also covers the fire systems installed within the structure, such he water sprinkler and installing natural gas pipelines. There is even a special name given to the plumbers working with gas pipers and that is GAS FITTERS. If you are looking for someone to unclog your drain then you dont have to look really hard as for plumbers this is the most basic thing and several of them would be able to handle it. After all it doesnt take long to open the drain and get it all cleaned. Its mostly the mess and odour involves that makes several of us pick up the nearest phone and call up the plumber to fix it. Bu just make sure of one factor and that s whichever plumber you call, he is a reliable one and at the very least licensed by the local authorities. The skill of a plumber varies from person to person. In several countries, the license authorized to these plumbers have a level indicating the skill they possess and the experience they offer you. For example, some of the certification may allow plumbers to carry on both the working of water AND gas pipelines whereas some would allow you to specialize only in one category. Although in developing countries such as Pakistan, plumbing is a career which according to the general masses living around think does not require much education. And as most of the kids are sent out to work at an early, they learn to become plumbers through experience rather than books. However, sadly they lack the knowledge that an educated plumber would have and also the fancy name that goes with it, Plumbing engineer. Also the uneducated ones can go to the extent of solving household problems for you, but when it comes to reading plumbing plans, discussing service installation in new construction projects then definitely you need a level of intellect to argue and prove your point and for successful execution of your plan. Its just that if you have formal education backing up your experience, then it gives you an upper hand and you can even go ahead set up your business and start taking working with other engineers, architects and contractors. Take up tenders and consignments and settle down with a cup of tea knowing that you have a comfortable source of income and content and satisfied you.
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General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality.
Since the majority of online venture start-ups are represented by small businesses, that are 101% online and the life cycle of digital products is relatively short, it is wise to unite these branding terms into one e-business brand, that reflects markets viewpoint on your business as an unique entity. This viewpoint exists in peoples minds whether they are your competitors, clients, partners, friends or your own employees. That is why your brand is psychological by its nature, what creates new challenges as well as additional potential.
Strong brand in the mind of a person generates honoring feeling to your company/product or you as a companys face.
Poor brand may represent negative impression about your product or be the result of an absence of that impression, and I should say that it is much more advantageous to offer a new brand to the market, then try to do something with bad image. Since we are dealing with psychology, it is clear that good image and reputation is very hard to build, but it is even harder to restore.
If you want to reach the heart of you customers likes you need to:
* Offer maximum quality no matter what you offer or do. * Deliver pleasure. * Be innovative. * Address to peoples emotions. * Evoke desire and interest. * Provoke active response. * Build trust by repeated contacts as a foundation of long-term relations.
FACTORS that would STIMULATE and REINFORCE your BRANDING:
—1. Unique Selling Proposition (USP) is number one passive brander for your business, where you go UP (Unique Proposition) the straight road of successful branding or making your way through a very deep forest of competing with other already established brands.
Suppose you have created new proposition, new kind of service and if you have named it, for instance, WebSky, then all people would call it WebSky, not A service that offers you 1. 2. 3 . and provides 1 2 . 3 . It would have a neutral brand from the very beginning, no need to create, imagine or popularize it among hundreds of others.
Windows is a TM and great Brand for Operation System of well-know software giant. Dont you think about what makes us pronounce Windows instead of Operational system or OS? The answer is simple Windows occupies more then 60% of OS market. Microsofts OS in the informational society plays the same role that would have played some imaginable Oil Monopoly in the former industrial society. Hopefully there is no oil monopoly but there is a monopoly of the software fuel which is used by majority of computer systems.
The idea behind Microsoft is also true with McDonalds, Coca Cola or Mercedes-Benz and it is on the surface they are monopolies or, at least, oligopolies in their respective markets with their respective strong USPs and therefore strong brands.
So let us summarize this important fact the more unique your market offer is, the more unique, easy to remember and easy to associate with your brand will be.
—2. The second thing is the size of your business in terms of financial capacity and market share. Very few people pointing to that fact, but its effect on your brand shouldn t be underestimated. No matter what product you offer to the online market, it will surely lose the brand war, if your marketing budget is $00.00 and your whole business is located on some unknown unstable hosting as a result of funds deficit.
Everyone speaks about great brands like Coca Cola, but no one actually says, that it makes absolutely no relation to an entrepreneur, who wants to start his own small practice online.
Know your competition and develop the marketing strategy that would reflect your business capacity, needs and suit a marketing budget. The smaller your business is, the more aggressive your branding should be. Branding has a feature of building itself when your business is rapidly expanding.
—3. Corporate culture is another vital brand creator. The epicenter of your brand is the company itself; therefore the more positive and brighter the company “feels” inside, the more positive, attractive and shiny it will look outside.
If your online ventures stuff numbers you and your cat :0) you can easily build a delightful business culture but, to my regret, it wont have a big influence on outside world. What will have an effect is the popularizing of your business values through partner networks and/or clients. Friendly atmosphere that welcomes employees or partners creative initiative with the focus on development of personality, is exactly what makes a difference and lights a fire in the eyes of every person your company deals with.
—4. Know your market. This small sentence comprises an understanding of the needs of your market niche, satisfaction of your market needs via directed promotional campaigns, adopting the development plan in compliance with analysis of the strength and weaknesses of your business as well as closest competitors.
Dont devaluate your brand through wrong market approach. People pay much more attention to their own needs as well as to companies that satisfy their needs. The market offers should be specific and directed to particular niche with its unique problems, joys, hopes and needs. Dont try to shoot several ducks with one shot.
Your branding campaign should reflect the market you are working with in a clear and highly beneficial way to your potential customers.
MAJOR WAYS of online branding:
1. All possible kinds of online promotion: banner impressions, classified ads, solo ads, articles submission, web-site traffic building, opt-in email campaigns, promotional joint ventures, ezine publishing, viral marketing. All these ways of branding positioning are to be niche-oriented. 2. Expand your e-business network by running partner/affiliate programs. 3. Co-branding by means of strategic partnerships, joint ventures with the established brands in non-competing markets, for additional market and branding exposure. 4. Unique personal and/or corporate culture. 5. Informational and design representation of your business Web-site. 6. The product/service itself. It is mainly through them your clients acquiring positive or negative experience of dealing with your company. 7. Domain name, design, logo, motto, TMs, SMs are the main subsidiary representatives of your brand. That is why they should be clear and supplement each other in conveying your message. 8. Testing and measuring the response rate of your branding efforts.
Why branding is so important? Because it, firstly, creates a platform via loyal market surroundings for easy and quick business growth; secondly, increases perceived value of your whole company. Do you want your own company to develop smoothly along with exponential growth of its market value? I do.
Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 years, and I have worked with many other consultancies both large and small. The following suggestions for selecting a consultant are based on my experience as a manager and in the consultancy field.
What are the three targets that one must hit to successfully select a consultant? (Note; I am using the term consultant to refer to either one person or a consultancy firm). Firstly and most obviously, the consultant must be able to actually do the work. Secondly, the consultant must be able to fit in with the people in your organisation and particularly those who will be working on this project. Finally, if the consultant is good, you should always improve your own knowledge as a result of the project.
1. Can the consultant do the work? Seems obvious, but there are some traps. For instance, I remember when starting out as a consultant in partnership with another (who was also new to the role), submitting a tender for a fairly large job and being selected in the final few for interview. Individually, wed had some experience in the type of work, but not as a partnership, nor had we worked in the prospective clients industry. We won the job. Why? The client saw in us some creativity and freshness that was not evident in our competitors. However, this was an unusual client. Normally, I would not suggest taking on a consultant (like us) who has not had the depth nor breadth of experience in the project. So, unless one of your criteria is freshness, in terms of selecting for experience here are some tips:
What are your specifications? Be very clear on the outputs you will require in the project. These should always be measured in terms of quality, quantity, time and cost. Use these output criteria to compare consultants.
Who has recommended this consultant? Check their references ask for the contact of the last job they did. When checking references, use your above output criteria as a guide.
Are you looking for someone to implement solutions to a problem you have identified, or are you looking for someone to help you identify and clarify the problem? Or both? Sometimes it can be useful to split the project into these two parts.
In discussion with the prospective consultants, do they really give you the time to say what you want before jumping to conclsuons? If they appear to have all the answers, chances are they do not listen very well.
Does their suggested solution appear to be specifically designed for you or is it a one size fits all? Be wary if it is not specifically designed to meet your project criteria.
Do they explain the things they cant do as well as those they can? This is always a good test of integrity, truefulness and reliability.
Is their initial response to your request up to your quality standards, sufficiently detailed (but not overly so) to make a decision, and within your time expectations?
Does the consultant have depth of expertise in the subject matter and breadth of expertise in its application?
Ask the consultant what is unique about him or her? What makes them stand out from all the other consultants you might choose?
2. Secondly, will the consultant fit in with the people they will be working with? This is a critical implementation issue, as whilst they might be able to do the work, if they cant work harmoniously with the people, the results will be less than optimal. For instance, we once worked on a major government project (total budget in excess of M$43) where the client continually kept us at arms length (for example, on a residential workshop, we were not encouraged to eat or mix socially with the client project leaders). We met the output requirements for the client, but had we been allowed to work more closely with the client, they would have received a lot more value added service. In this case, the client should have selected another consultant.
The following tips will help ensure you get the right client/consultant match.
Is the consultant likely to be able to gain the respect and trust of your key stakeholders?
Could you trust this person (people)?
What is the process they will use? i.e, How will they work within the organisation? How will they be seen? Try to visualise the consultant working with you and the other people as they complete the project. Will it work? Is it likely to be a good partnership?
Who specifically (from the consultancy) will be working on the project and what will be their role? For example, will the people you are interviewing be carrying out the work? Be wary of consultancies that have front people that win the jobs, then send in less experienced people to do the work.
Ask the consultant to describe what a good working relationship looks like to them. Is the description the consultant gives you of a good working relationship likely to be, and to be seen to be, a partnership?
3. Thirdly, will you be able ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example:
Why did you decide to employ a consultant? What were the gaps you could not fill internally?
What will you be likely to learn from this consultant?
Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)?
Will the consultant strengthen and support your role in the organisation?Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isnt the final selection criterion is actually trying the consultant out?
Oh, yes. In case youre wondering, we won the job!
To run a successful business and to prosper and survive in this competitive world, branding of your business logo or slogan is a prerequisite. The brand name or the logo will speak for you and your company, products and services.
Customers and clients may not remember your company’s name many often but your stylish logo will remind them of your brand and products. To create a brand is very much essential. It is the stylish tick that makes Nike so popular. Anyone and everyone can recognise the brand at the first glance. Using promotional items for branding is an effective way to popularise your name and logo. Among the huge collection of promotional items, promotional mugs as their branding tools. Promotional mugs are well received and liked by all as they are very useful items for everyday use. Mugs can be used as drink ware, holders, cases, decorative items and desktop paperweights. Promo mugs can suitably be distributed at any occasions. Trade fairs and shows are the best places where a number of clients, customers and business people gather at one place. To make your brand popular and known among your target customers, these occasions are never to be missed out. Distribute your valued customers and clients with attractive promo mugs with your company logo and name engraved on it.
In order to increase brand visibility promo mugs are the wisest and smartest choice. Promo mugs offer a broad and large curved shiny surface and companies can easily print their brand name, logo or any message on the mugs. The large space allows more visibility and readability. The imprints on the mugs can be seen from a distance which enhances exposure and better advertising. Promotional mugs apart from creating brand awareness and brand visibility also disseminates the company’s message to the masses. Organisation and businesses can well use promo mugs to convey their feelings of thankfulness, gratitude, appreciation or greetings.
Promotional mugs are available in a wide range and compared to any other promotional item of the same price ranges, they offer a large branding display. The huge collection of promotional mugs include glass and plastic mugs, china mugs, ceramic and earthenware mugs, insulated travel mugs and many more. Organisations get enough scope to choose the appropriate mug suiting their need and budget. Personalising promotional mugs with your own business name and logo makes it distinguished from others. Simple and sleek designs as logo suit best and that can be remembered by all at ease. View the range of online catalogues and select the items of your choice and make use of promo mugs with business logo for successful branding of your business.
It is no denying that every successful business is grounded
on a recognizable, appealing and unique brand. In most cases, successful
branding is able to create a consciousness that many people can easily
associate a product or service with. Having a unique and recognizable brand,
therefore, is the key to having a successful business. Not only is branding the
companys symbol, it is also the companys face to the world; thus, a business
without a brand is a business without a face.
There are many reasons why a business, large or small,
should create its own brand, but I have listed four of the best reasons why branding
is necessary for the success and survival of any business.
It can deliver the
message clearly
Not too many business owners are aware that good branding
is actually an excellent method of communication. If the design of your brand
is right, it can deliver the message to your customers even without the aid of
expensive advertising. That is why it is necessary that you do extensive
research with respect to the needs of your customers to create a brand that is
not only suited to their needs, but can also deliver a message to them. When
the connection is developed, your customers are no longer mere customers, but
clients.
It can create
business credibility
For many business owners, credibility is not developed
overnight. It is the result of continuous innovation, aggressive marketing
campaign and delivering the promised excellence in service or products. As the
credibility of your company grows to a deeper level, the clients can easily
associate the brand with your company. When the brand is registered in the
minds of the people, the credibility of the company began to be established.
It can create a
connection between the product and the clientele
In all cases, people can easily find a connection with
their favorite brands. This is simply because in all areas of human life, good
products and services have become the silent witnesses of their success and
failures in life. This is how important a brand is to a company. In fact, a
well-thought of brand can surely develop a strong tie between the company and
the countless clients who are continuing to patronize the companys products
and services.
It helps motivate the
buyer
As I said previously, branding helps develop connection
between your product and the clients. When the connection is strong, your brand
can be a good motivator for your clients to continuously purchase your products
or services. This is one of the amazing results of the relationship between the
company and the clients. This is only possible, however, if your company has a
unique and appealing brand that people can easily associate themselves with.
Surely, there are many ways to become successful in any
business endeavor, but there is nothing more certain than having a recognizable,
appealing and unique brand that customers can easily associate themselves with.
The importance of having a brand is the key to having a successful
business. For more information on
branding, please visit http://www.annettapowellonline.com.
In todays world many people know that plumbing is an important part of the construction of the building and without plumbing a house is considered incomplete, however, many people do not even know the basic about the plumbing. Very few people try to find or understand the different basics of the plumbing system.The plumbing system as a whole is made up of different pipes, fixtures, joints, parts and subsystem, which overall work together to make an efficient system. There are basically three different types of plumbing systems or subsystems that work in the home. These three types of plumbing systems are supply lines, water drainsand the vents. It is often said that these are the main core of the plumbing system and if either one of them goes missing then wholeof the system would fail to work efficiently and effectively. Among these three different subsystems the waste drain and the vent pipes are interlinked with one another, that is, they affect the performance of each other and you cannot have one without having the other.Firstly lets take a look at the supply lines. The lines have the job of carrying clean hot and cold water from the boiler and the water tank at the rooftop respectively to the desired outlets present inside the home, like bathrooms, kitchen and any other place where there is a tap and water is needed. The water in these pipes moves under the force of pressure if the water is coming down from the tank present at the top, however, on the other hand, if the water is being pumped tothe tank from the bottom then the work is being done against gravity and this pumping pressure is created by the water motor which is responsible for filling the tank with clean water. This supply system is usually made of three kinds of pipes, namely, copper, PEX, PB.The second type of subsystem is the drainage system. It is designed to carry the waste water from the toilets and sinks etc to the underground pipes of the home and then out to the public drainage lines. Water in these pipes flow under the effect of pressure and gravity when toilets operate, otherwise there is only the effect of the gravity which is responsible for the flow of the waste water. This system is made up of two types of pipes, CPVC or wrought iron.The third type of the plumbing system present in the home is the vent drains. These drains are present at the roof tops of the buildings and these are quite necessary for the drainage system to work properly as this plumbing system is responsible for the release of the toxic gasses from the drain pipe so that the pressure doesnt build up and hampers the flow of the waste water.These are the three different types of plumbing subsystem which work together to provide the user or the owner of the home with a good and efficient plumbing system.
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A plumbing company employs many workers to do jobs that come with the field. What other people do not know is that there are many different things that an employee of such an establishment may do. When people encounter the word plumber, they correctly assume that the worker specializes in waterworks and fields connected to it. What many individuals do not know is that these specialists are not just focused on waterworks but also anything related to heating, ventilation and air conditioning. Heating:A plumbing company usually offers services that are aimed at installing, maintaining and repairing heating units. In many cases, the heating units are connected to the pipes that go into each room of the house that have a bathroom. Water heating is a crucial aspect of a comfortable house and is necessary when the weather is too cold but it is not just here that the individuals employed by the establishment may serve the clients. They can also make sure that the installation of the supplied unit is correct as well as maintain it to keep it functioning for the homeowners. The employees are also trained to fix it in case it does not function as described. The installation, maintenance and repair of the heaters are not just for homes but also for industrial and commercial buildings and structures. Air Conditioning:The cooling of the house or building is necessary especially when it is the summer months. Some commercial and industrial buildings also need certain rooms and areas to be cold for whatever purpose related to their work. A plumbing company may be called upon to install, maintain and fix their air conditioning units at any given time when it malfunctions. For the most part, companies that have office employees need them to be comfortable in the offices. This is so that they are productive in their work and are healthy. Most structures or buildings are stuffy because the windows are usually kept closed or because there are limited windows. Ventilation and air conditioning are essential for the health and well being of the workers who occupy these offices. Waterworks:The main focus of a plumbing company is the entry, exit and circulation of water in a house or building. Plumbers work to put in pipes that bring water in and out of the structure if the house or building is new. In some occasions, the workers might maintain or fix any damage to these pipes as well as to the other fixtures that are connected to these. Drainage is an important facet to this field. It is necessary to keep the pipes leading the wastes out of the structure clear of obstructions in order for a speedy exit. The laying of these drainage exits is also a job for the plumbers. These are most of the basic jobs that an employee of a plumbing company might be asked to do. There may be other more specific jobs that these individuals are asked to perform and they might be capable of these if they are trained in them.
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A Milwaukee plumbing company can help you with an emergency. Learn more about well pump systems and visit: http://www.snkpump.com/
The plumbing in your home isn’t just a source of heartache. It was thoughtfully designed, installed, and maintained by professional technicians in order to allow the smooth flow of water into and out of your home, for your entire family. If it was not installed properly to allow wastewater to exit in a timely manner, there can be issues. If a breach or the presence of non-flushable debris has caused a blockage along the pipeline, there can be issues. Or, if the general age and position of the pipes have caused them to weaken, break down, or shift, there will be issues for you, the resident or commercial property owner. This is why a plan of action for the prevention or resolution of an inevitable catastrophe is paramount to comfortable, uneventful home ownership. Many issues can be averted or at least controlled by professional installation of your home’s plumbing and knowing where the cut off valves and connections lead for necessary repair. Plumbing installation is reliant upon the layout that is established during the organization and building of your home’s foundation and frame. Installation for renovation is more or less a reconfiguration or replacement in order to provide improved function for your new bath, kitchen, or throughout an entire floor of your home. No matter what kind of development or renovations you are completing, you have to be sure that the measurements, pipe pitch, and connections are completed up to code. The best way to insure your home’s compliance with these safety and sanitation guidelines is to hire a professional with a steady track record. Whether it is your toilet, sink, or drain there is a way to get your plumbing going and keep it that way. The first fact to pay attention to when it comes to maintenance in your home is that there will be more issues where the most traffic exists. The second fact to remember is that leaks, backups, and clogs will worsen over time if left unattended or not corrected properly the first time around. You don’t want to revisit the same issue week after week because that would mean that it was never really resolved and is getting incrementally worse within the pipes, only to bring greater issues at a later date.In order to avoid the most common plumbing catastrophes in your home, it is important to call in a professional as soon as a leak, clog, or burst occurs. The local professionals with either emergency repair or standard restoration will get the pipes flowing as they should. They use inspection, repair, and replacement to cure your home of its water flow issues so that you can move on rather than fight with the same sink, toilet, or tub beyond the intervention of their help.
Article Tags:
Common Plumbing Catastrophes, Common Plumbing, Plumbing Catastrophes
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ABOUT THE AUTHOR
A Chester PA plumbing professional can solve issues in your home. Rely on the professionals to help you in a crisis and visit: https://www.benfranklinplumbingdelawarepa.com/
What is personal branding? Personal
branding is the process of identifying the unique and differentiating
value that you bring to an organization, team and/or project and
communicating it in a professionally memorable and consistent manner in
all of your actions, both online and offline, to all current and
prospective stakeholders in your career.
The Lighthouse Personal Branding Model
The lighthouse is a great model for breaking down the branding process
into four key steps: the foundation, the beacon, the tower and the beam.
Foundation: Your foundation is your unarguable
strengths and experience in your chosen area. To identify your own
foundation, write down the strengths that differentiate you from the
rest and ask your friends, family and colleagues/managers to do the same
for you. Identify the top three to five overlapping strengths that
support the career direction you want to pursue.
Beacon:
Your beacon is the memorable and consistent communication of your
strengths and experience. Now that you have identified your foundation,
it’s time to create your beacon by finding a word or phrase that
represents these strengths and can become your brand. Develop a short
pitch that can follow your brand, describing your strengths in more
detail. Ensure that your word or phrase is versatile and can change with
your direction.
Tower: Simply put, your tower is your
visibility, reach and presentation, both online and offline, which
support the beacon. This is really everything you do to proactively
build your personal brand. The higher you build your tower with your
efforts, the more visible you will be to potential career stakeholders.
Here are some ways to proactively build your brand and credibility in
front of your target audience:
Beam: Your beam is
your career direction and more active personal branding and career
search strategy. It involves you gaining and projecting a strong
understanding of where you want to go, what you want to pursue and how
you will pursue it. First, you need to determine what functional area,
geography and industries/companies you want to target. Then, you need to
actively network your brand with potential career stakeholders. Here
are some ways to start:
Personal Application
I used this model to help develop my own personal brand during my MBA
career search. Having identified my foundation to be my endless energy,
out-of-the-box creativity, relationship building and problem solving, I
looked for a word that could pull all of those strengths together into
one memorable brand message. The beacon I chose was “generator” as I
generate energy, creativity, relationships and solutions to problems. I
was pursuing a career in marketing and brand management, and therefore, I
became a brand and marketing generator. I proactively built my tower by
incorporating my brand directly into my online profiles, my resumes and
my entrepreneurial efforts. I then took a more active approach,
targeting the “beam” by incorporating my personal brand in my interview
responses, networking introductions and informational interview
outreach. It was this process that helped me successfully secure my
current employment, and this model continues to help guide all of my
professional and entrepreneurial ventures. As you create, build and
improve on your personal brand, keep the lighthouse in mind as a visual
model and guide to personal branding success.
So you’ve made a sale. Great!
Now what? You’re not just going to sell your new customer a product and let them walk away, are you?
Not when you’re marketing on tight budget! You now have to use the customer in front of you to build your business, and you do that with a successful referral program.
Referrals work. Word of mouth advertising is still the most powerful form of advertising available, and it’s getting ever MORE powerful in 2004. The largest companies in this country have cut their advertising budgets over the last 10 years and directed that money towards generating positive PR and good word of mouth (a.k.a. “buzz”) for their products. (Most marketing people who are paid to buy and sell advertising would rather you didn’t know that, but it’s a verifiable fact).
So how do you build a successful word of mouth program for your business?
Just ask.
Offer your customers a discount on their next purchase if they refer a new customer to you. A lot of companies do this already, but amazingly, not many of them publicize it. If they remember, they mention it to you on your way out the door. Well I say you make damn sure your customer knows before they leave your store or your website that you want their business, and you want them to talk about your product or service to their friends as well.
Think of your local mechanic. They might have mentioned to you at some point that if you refer a friend, they’ll give a small discount next time around. But they could do much better than that, couldn’t they?
If I owned a garage (and believe me I never will because I can barely hold a wrench let alone use one), I’d make sure that after every transaction I told my customers that if they refer a client to me, and that client brings their car in for any kind of repair at all, I’d give them a free lube oil and filter on their next visit. That’s a retail value of about $20. It would cost me about $10. If you were in the auto repair business, wouldn’t you buy a new customer for $10!?! The same logic applies to online sales or any other retail model you can think of.
Just give your customer a reason to make the referral. Deliver good service, charge a fair price, and make it worth their while to send a friend your way. (By the way, the referral program also helps to bring the original customer back in to get their free oil change, so it’s really like getting 2 follow up visits from just one referral.)
What about the plumbing business? Here’s a quiz for you. Name 2 plumbers in your area.
I’ll wait.
Couldn’t do it, could you? Most plumbers are independent businessmen and women. They don’t have big advertising budgets, and they only service a local area. So you can imagine that a plumber, who sees 4 or 5 or maybe 6 clients a day would be well served by offering a referral program. Turn those 6 clients into 12 by having them each refer a friend who has a plumbing problem.
Now you’re saying that this is not possible. You only call a plumber when you need one, so what good is a 10% discount off your next plumbing job? It’s not like the mechanic who does regular maintenance on your car. You might use a plumber once, and then never again. How would a plumber come up with a referral program?
I’m no plumber, but here’s my idea. You refer any client to me who has a job of $100 or more, and I’ll install a brand new kitchen faucet for you at no charge. The faucet won’t cost a plumber much, because he’s got the inside track on deals in the industry. So a nice $80 faucet at the store probably costs him $40. And he can put it in about 15 minutes or less. Now who wouldn’t want a nice new kitchen faucet, installed free! All they have to do is mention you to their friends. If one of them calls, you make $100 less $40 for the faucet, and gain another client for the future. Do that for a few years and watch your business grow exponentially.
In small business you can’t outspend your competition but you can outsell them by employing your own customers as your sales force using a good word of mouth referral program. With almost no upfront cost and a huge potential upside, it’s well worth the time invested in creating a good referral program for your business.
Yes, we buy our homes to finally gain possession of that permanent roof
over the head: the sanctuary at the end of every day and the ritualistic
comfort of resting ones head in a quiet house each night. But, when
the plumbing drips, dribbles, backs up, spurts, or is at a flat line
standstill, it can throw off your entire day or two if its a slow
building problem. Sorry to say it, but emergency plumbing comes to see
us all in the form of a clogged toilet or drain, a frozen or cracked
pipe whether your home is new construction, a historic restoration, or
any home in between.
Emergency plumbing doesnt really come in steps and procedures that you
can prepare for, hence the name. However, the cleaning, repair or
replacement your local plumbing specialist performs will act as
preventative medicine for your plumbing system as well. For example, let
us begin in the bathroom the primary culprit of many emergency
plumbing catastrophes. Typically a full bath provides more issues than a
half bath; it comprises of the tub/shower, toilet, and sink
combination, and all three run-off pipes connect eventually. If one
component of the bath malfunctions, they all begin to mutiny as time
goes by.
Most bathroom and kitchen drains suffer clogs and standing water due to
hair, particulates, debris build-up, and sometimes antiquated or
ill-advised plumbing installation. The toilet however gets a bad rap
when quite often non-flushable, exterior plant root intrusion, and
untreated sewer tanks are to blame rather than a faulty toilet. This is
when the plumbing technician will use tools such as a lighted endoscopic
camera to locate obstruction, a pipe snake for sweep cleaning to remove
the build-up from your drain. But if the problem is further down the
drainage line the clearing, replacement, or re-sealing of any obvious
issues will be attended to before opening the septic tank as the source
of the plumbing problem.
Septic tank issues can be costly if they arent a part of routine
maintenance or tended to early and properly. Several plumbing websites
reiterate how important it is to take preventative steps when it comes
to the function of your sewer drain. There are several substances that
many households pour down the drain unknowingly contributing to the slow
down of sewage passage out of the home and away from the home. Oils and
non-biodegradable waste were named as primary suspects in
incapacitating draining from the home.
Another culprit in emergency plumbing is a water leak. Water leaks which
lead to flooding which lead to damaged property and subsequent home
repairs also provide a significant source of many emergency plumbing
challenges. The kitchen faucet may be loose and pooling water at its
base where it can flow under the sink, flood this area then flow on into
the basement virtually unnoticed for a while. The dishwasher,
refrigerator components, as well as bath and water heater in the
basement provide the occasional leaky malfunctions that lead to
necessary repairs.
Whether you are confronted with the disturbance of slowed or stopped
water moving in or out of your home; a cracked or obstructed pipeline;
or the dangers of a gas leak, a plan of action is critical. Locating
your best equipped and responding plumbing technicians you can trust is
paramount to having your entire home back in working order in no time.
They can also provide you with basic plumbing information to help your
pipes run as smoothly as possible for as long as possible.
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ABOUT THE AUTHOR
Choose a tampa
emergency plumbing company who will provide you with fast and
effective service. Check out one company that provides quick service
here: https://www.cassplumbingtampabay.com
Dallas Plumbing is one area people should target so to have their home plumbing needs taken care of? Similar to the other home improvement job, plumbing may be stressing. there are many tips and tricks in order to carry out the plumbing process smoothly and also well prepared for the future.
If you are remodeling your building or stuck with the kitchen, toilet issues you need to have someone to help you with the errors that might affect your work. Residential plumbing problems can arise when you are busy constructing, once this problem has arisen, there is a need to fix the problem as soon as possible so the work goes on smoothly, Plumbing in Dallas can be due to many reasons like sinks, toilets, water heaters, plumbing fixtures are not properly designed, not even properly installed and ignorance towards service. Therefore, in that case, approaching a plumber can help you get away with these very disturbing problems.
These Are Certain Tips And Tricks You Need To Know About Plumbing In Dallas:
If there’s one thing you can count on as a homeowner, it is that disaster will strike when you are least prepared to handle it. It might seem like hyperbole to refer to a busted pipe or a clogged sink as a “disaster”, but it can certainly put the brakes on your household activities. In worst-case scenarios, it could send water flooding throughout your home. In these situations, it’s usually best to call on the services of an emergency plumber. Many companies provide 24 hour services which the homeowner can take advantage of if faced with something that simply cannot wait for an appointment.It’s easy to underestimate the impact your pipe and sewage system has on your daily life. It wasn’t that long ago, relatively speaking, when no one was privy to running water or such conveniences as the modern toilet. In third world countries, there are still people who would regard such niceties as a luxury. But it is very easy for what was once a luxury to become something people depend on. And an emergency plumber is well aware of that fact. When something goes wrong, it can not only cause damage to the area, it can bring your household to a grinding halt. You might pay a little more to have a company send someone out immediately, but often there is little alternative choice.Because it can be difficult to find an emergency plumber for a reasonable fee, it makes sense to establish a working relationship with a company that provides these services. The next time you need a plumbing company to come out and do some regular maintenance or put in a new appliance, check to see if they provide 24 hour, emergency services. If not, it might be best to find a company that does. A company will be far more likely to give a break to a loyal, existing customer than one they’ve never heard from before. Naturally, the best possible choice is to do what you can to avoid needing an emergency plumber in the first place. This is easier said than done, of course, but there are some things you can do to minimize your chances of encountering a problem. If you see problems developing with your pipes or water system, have someone take a look at them, even if they aren’t causing you any inconvenience at the time. Today’s small problem can turn into tomorrow’s disaster. By staying on top of maintenance and repair, you will have a better chance of avoiding major issues.
Article Tags:
Emergency Plumber
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ABOUT THE AUTHOR
Are you facing a plumbing disaster, with water spewing from your pipes or leaking from the ceiling? A Mesa emergency plumber has the capability to get your home back to normal again. Learn more at https://www.rocketrooter.net/.
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Many homeowners today are reluctant to call a plumber for one of many reasons. It may be that they want to save money and think that calling a professional in for what appears to be a small problem will cost them too much money. It may also be that they believe they can easily fix the problems that arise with their plumbing rather than get professional services. These homeowners however do not realize that hiring a professional plumber Palm Springs will save them money in the long run. There are various plumbers willing to offer their services at an affordable fee. These plumbers are professional and will ensure that your plumbing is problem free and, therefore, save you money in terms of bills and repeated repairs. If your drain seems to be moving slower than it used to, this may be a sign of a deeper problem. Many homeowners assume that the problem is a simple blockage and seek to fix it themselves without the help of a professional plumber. The problem is fixed for a while, but it keeps recurring. You will save valuable time and energy by calling a professional plumber Palm Springs to evaluate your drains and locate the source of your problems. These professionals will be able to fix the problem for the long term and advice you on keeping your drains moving freely. Many homeowners would rather ignore a leaking pipe than call in a plumber to fix it. They reason that the water leaking is an insignificant amount. However, this water amounts to a significant volume if the leakage is left unrepaired for a whole month. You will find that you are paying a hefty sum at the end of the month as a result of the leaking pipe. Having a professional plumber Palm Springs therefore will save you a significant amount of money in the long run. A toilet that flashes inconsistently is a sign of a deeper problem. Many people would rather pour water into the bowl to assist the flushing than call in a professional. However, this could only be making the problem worse. It is important to seek professional assistance to ensure that the problem is fixed for the long term or if possible permanently. It is therefore important to seek a professional and reliable plumber to assist you with your plumbing problems around the house. Take your time to identify a professional plumber. Ensure that they are licensed to practice in the state. You should also ensure that the plumber is insured and that they will be able to cover any damage that occurs during the repairs. Ensure that you compare different services while searching for a service provider.
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Using a professional plumber Palm Springs will ensure that your plumbing problems will be fixed for the long term. Find out more here. Visit Rapid Plumbing for quick service on any plumbing installations or plumbing repairs.
Online branding is a very smart business decision for anybody looking to establish a long-term business on the internet. In fact business branding should be considered a standard component of any online marketing strategy. If done properly it will dramatically increase the effectiveness of any marketing message you send out.Establishing a brand online is done through repeated association with a product type, niche, image or even a set of experiences that leaves a positive impression on consumers.Here are 3 hard to ignore benefits you can expect to receive by implementing effective branding strategies for your internet business.Builds TrustThe more ‘exposure’ you give yourself or business maintaining a consistent affiliation with a particular theme, niche or product line the more of an ‘authority’ you become. As your image as an authoritative figure grows so does the trust people tend to put into what it is you say or suggest. This gives more ‘weight’ to any marketing message you do send out. All of this goes with the assumption that the information you present is accurate, informative and/or helpful in some way to readers.Builds CredibilityEnough can not be said about building credibility on the internet since this can make the difference between business success and failure. Any branding strategies you use to develop your ‘reputation’ much reflect integrity, accuracy and leave people with a positive feeling. The key here is maintaining a level of integrity which will greatly boost any credible image you are trying to establish.Increases Marketing EffectivenessOnce you have developed a credible and trustworthy reputation you have basically ‘arrived’ as an internet marketer! Having people regard you as such now makes your promotional efforts all the more easier and effective. This now gets people to ‘act’ on your messages leading them to actually take the necessary or required actions you want them to take. Remember however that once you achieve this level of trust and credibility you must continue to work on maintaining the image you have! This is only as gift and is one that can quickly dissolve if you ignore the importance of it.Online branding is done by repeatedly associating your business with a product type, niche, experience or image that leaves a lasting and positive impression with people. Actually business branding such as this should be considered a standard part of your online marketing strategy. Done correctly branding strategies that establish positive images in the minds of consumers only serve to increase the effectiveness of your marketing message. Of course this in turn means more sales and greater profits which is the intent of any online business. The 3 benefits your business stands to experience if properly branded online are reviewed above. These points only give further testimony as to why this strategy needs to be included in your online tool chest especially if long-term success is what you want.
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.To learn more about online branding and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:https://blogbrawn.com
Branding for Profits copyright 2002 Pavel Lenshin
General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality.
Since the majority of online venture start-ups are represented by small businesses, that are 101% online and the life cycle of digital products is relatively short, it is wise to unite these branding terms into one e-business brand, that reflects markets viewpoint on your business as an unique entity. This viewpoint exists in peoples minds whether they are your competitors, clients, partners, friends or your own employees. That is why your brand is psychological by its nature, what creates new challenges as well as additional potential.
Strong brand in the mind of a person generates honoring feeling to your company/product or you as a companys face.
Poor brand may represent negative impression about your product or be the result of an absence of that impression, and I should say that it is much more advantageous to offer a new brand to the market, then try to do something with bad image. Since we are dealing with psychology, it is clear that good image and reputation is very hard to build, but it is even harder to restore.
If you want to reach the heart of you customers likes you need to:
* Offer maximum quality no matter what you offer or do. * Deliver pleasure. * Be innovative. * Address to peoples emotions. * Evoke desire and interest. * Provoke active response. * Build trust by repeated contacts as a foundation of long-term relations.
FACTORS that would STIMULATE and REINFORCE your BRANDING:
—1. Unique Selling Proposition (USP) is number one passive brander for your business, where you go UP (Unique Proposition) the straight road of successful branding or making your way through a very deep forest of competing with other already established brands.
Suppose you have created new proposition, new kind of service and if you have named it, for instance, WebSky, then all people would call it WebSky, not A service that offers you 1. 2. 3 . and provides 1 2 . 3 . It would have a neutral brand from the very beginning, no need to create, imagine or popularize it among hundreds of others.
Windows is a TM and great Brand for Operation System of well-know software giant. Dont you think about what makes us pronounce Windows instead of Operational system or OS? The answer is simple Windows occupies more then 60% of OS market. Microsofts OS in the informational society plays the same role that would have played some imaginable Oil Monopoly in the former industrial society. Hopefully there is no oil monopoly but there is a monopoly of the software fuel which is used by majority of computer systems.
The idea behind Microsoft is also true with McDonalds, Coca Cola or Mercedes-Benz and it is on the surface they are monopolies or, at least, oligopolies in their respective markets with their respective strong USPs and therefore strong brands.
So let us summarize this important fact the more unique your market offer is, the more unique, easy to remember and easy to associate with your brand will be.
—2. The second thing is the size of your business in terms of financial capacity and market share. Very few people pointing to that fact, but its effect on your brand shouldn t be underestimated. No matter what product you offer to the online market, it will surely lose the brand war, if your marketing budget is $00.00 and your whole business is located on some unknown unstable hosting as a result of funds deficit.
Everyone speaks about great brands like Coca Cola, but no one actually says, that it makes absolutely no relation to an entrepreneur, who wants to start his own small practice online.
Know your competition and develop the marketing strategy that would reflect your business capacity, needs and suit a marketing budget. The smaller your business is, the more aggressive your branding should be. Branding has a feature of building itself when your business is rapidly expanding.
—3. Corporate culture is another vital brand creator. The epicenter of your brand is the company itself; therefore the more positive and brighter the company “feels” inside, the more positive, attractive and shiny it will look outside.
If your online ventures stuff numbers you and your cat :0) you can easily build a delightful business culture but, to my regret, it wont have a big influence on outside world. What will have an effect is the popularizing of your business values through partner networks and/or clients. Friendly atmosphere that welcomes employees or partners creative initiative with the focus on development of personality, is exactly what makes a difference and lights a fire in the eyes of every person your company deals with.
—4. Know your market. This small sentence comprises an understanding of the needs of your market niche, satisfaction of your market needs via directed promotional campaigns, adopting the development plan in compliance with analysis of the strength and weaknesses of your business as well as closest competitors.
Dont devaluate your brand through wrong market approach. People pay much more attention to their own needs as well as to companies that satisfy their needs. The market offers should be specific and directed to particular niche with its unique problems, joys, hopes and needs. Dont try to shoot several ducks with one shot.
Your branding campaign should reflect the market you are working with in a clear and highly beneficial way to your potential customers.
MAJOR WAYS of online branding:
1. All possible kinds of online promotion: banner impressions, classified ads, solo ads, articles submission, web-site traffic building, opt-in email campaigns, promotional joint ventures, ezine publishing, viral marketing. All these ways of branding positioning are to be niche-oriented. 2. Expand your e-business network by running partner/affiliate programs. 3. Co-branding by means of strategic partnerships, joint ventures with the established brands in non-competing markets, for additional market and branding exposure. 4. Unique personal and/or corporate culture. 5. Informational and design representation of your business Web-site. 6. The product/service itself. It is mainly through them your clients acquiring positive or negative experience of dealing with your company. 7. Domain name, design, logo, motto, TMs, SMs are the main subsidiary representatives of your brand. That is why they should be clear and supplement each other in conveying your message. 8. Testing and measuring the response rate of your branding efforts.
Why branding is so important? Because it, firstly, creates a platform via loyal market surroundings for easy and quick business growth; secondly, increases perceived value of your whole company. Do you want your own company to develop smoothly along with exponential growth of its market value? I do.
SEO is important to keep your workflow bountiful. Owner operators that want to expand there businesses can foster growth by automating their SEO from a reputable source.
As an owner operator you are going to want to spend your time making money cherry picking your calls not writing articles, finding links, social posting, and updating directory listings.
SEO can be described as votes back to your website from other sources which hold their own weight online in regards to reputability.
The oldest and purest form of SEO are directory listings. Having current and optimized listings will benefit your rankings. Plumbersbyzipcode.com is the 1st ever Multi- Channel Hyper-focused Plumbing Directory get your free listing today.
Our recent new client that is a one man band owner operator plumbs in a low competition area and has great returns at a low monthly cost.
4 months in...
We have this plumber set on our local directory package 298$ setup fee and 150$ a month. Paired with Google My Business listing we showed 25 calls, 800+ views & 1.22k actions.
Best part is not everyone searches on Google so our client almost had double the calls Google showed.
Our client is happy and is gaining valuable time and resources to help him move forward. He can literally throttle his own results by posting on his companies social profiles. You can notice the sharp spike in the chart we were told he wanted more work
Feb 23 2021
Personal Branding: The Lighthouse Branding Model
What is personal branding? Personal
branding is the process of identifying the unique and differentiating
value that you bring to an organization, team and/or project and
communicating it in a professionally memorable and consistent manner in
all of your actions, both online and offline, to all current and
prospective stakeholders in your career.
The Lighthouse Personal Branding Model
The lighthouse is a great model for breaking down the branding process
into four key steps: the foundation, the beacon, the tower and the beam.
Foundation: Your foundation is your unarguable
strengths and experience in your chosen area. To identify your own
foundation, write down the strengths that differentiate you from the
rest and ask your friends, family and colleagues/managers to do the same
for you. Identify the top three to five overlapping strengths that
support the career direction you want to pursue.
Beacon:
Your beacon is the memorable and consistent communication of your
strengths and experience. Now that you have identified your foundation,
it’s time to create your beacon by finding a word or phrase that
represents these strengths and can become your brand. Develop a short
pitch that can follow your brand, describing your strengths in more
detail. Ensure that your word or phrase is versatile and can change with
your direction.
Tower: Simply put, your tower is your
visibility, reach and presentation, both online and offline, which
support the beacon. This is really everything you do to proactively
build your personal brand. The higher you build your tower with your
efforts, the more visible you will be to potential career stakeholders.
Here are some ways to proactively build your brand and credibility in
front of your target audience:
Beam: Your beam is
your career direction and more active personal branding and career
search strategy. It involves you gaining and projecting a strong
understanding of where you want to go, what you want to pursue and how
you will pursue it. First, you need to determine what functional area,
geography and industries/companies you want to target. Then, you need to
actively network your brand with potential career stakeholders. Here
are some ways to start:
Personal Application
, keep the lighthouse in mind as a visual
I used this model to help develop my own personal brand during my MBA
career search. Having identified my foundation to be my endless energy,
out-of-the-box creativity, relationship building and problem solving, I
looked for a word that could pull all of those strengths together into
one memorable brand message. The beacon I chose was “generator” as I
generate energy, creativity, relationships and solutions to problems. I
was pursuing a career in marketing and brand management, and therefore, I
became a brand and marketing generator. I proactively built my tower by
incorporating my brand directly into my online profiles, my resumes and
my entrepreneurial efforts. I then took a more active approach,
targeting the “beam” by incorporating my personal brand in my interview
responses, networking introductions and informational interview
outreach. It was this process that helped me successfully secure my
current employment, and this model continues to help guide all of my
professional and entrepreneurial ventures. As you create, build and
improve on your personal brand
model and guide to personal branding success.
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There are many elements of a business that could be used for branding. It could be a logo, a name, a picture,a product or any other tangible thing that creates an association with a product, service or company.Branding can be difficult to accomplish because you cannot command people to associate a goodfeeling with your products or services. People need to experience this in order for the branding to become meaningful. You need to start of by establishing what exactly it is that you want tobrand. Will it be your products, your company name or a logo? It should be something that will associate all of these business elements together.One important component of branding is the “experience” customers have, during and after an interaction with a “branded” entity. In order for the branding to reflect a positive experience, theinteraction and experience must also be positive.Branding can best be described with one word: TRUST. It is the trust in branded entities that prompts people to patronize them. Trust is the same reason that branding cannot happenovernight; it takes time to build client trust. You need to be aware that trust can also be lost in an instant. Trust is a feeling; therefore, it is one of the quickest things your business can lose. Forthis reason, it is imperative that all your efforts go into making each client interaction a positive one. Think for a moment of the things you purchase and why you purchase them. Take a commonproduct like cola. There are many brands of colas available. Some are well -advertised and promoted while others rely simply on their price. What do you buy? Do you buy the more expensive brand because you have seen all the ads for them over the years; you have consumed the product many times and have always found it to be refreshing and consistent? Or, do you buythe cheaper brand that you have never heard of before, never tried and don’t know the company or its product? If you are like most consumers, you will likely buy the well-advertised and”trusted” product most of the time, and very occasionally purchase an unknown brand. Branding is relying on trust and experience to influence our decisions.So how can you use branding? I highly recommend that you “brand” your website address. The reason for this is that when you brand your website address, no matter what product or serviceyou provide, or change, people will always associate your website with a known and trusted entity. You can begin “branding” your website address by focusing all of your promotions onsending people to your website, where they can find out all the information about you, your products and or services, and your company. You need to be consistent in ALWAYS advertisingand promoting your website. There are many more activities you can engage in that will help brand your website address. Some good examples are: Incorporating your website address intoyour logo, making sure your website address appears on all your promotional material and using a catchy name for your website address.Many large corporations have more than one “branded” entity. With some companies it is simply their name; with others it is a variety of elements that have been created and associated with thecompany. Just a few of the companies that have successfully “branded” their products or services are:An Internet-based company that began as an bookseller, and then branched into a variety of products. Amazon.com is the perfect example of a company that branded its web address. Even people whohave never visited the Amazon.com website are aware of the company
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ABOUT THE AUTHOR
My name is daksh and i help online business to improve their link popularity and especially for web article submission, directory submission seo and bookmarking links.
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