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ERP stands for Enterprise Resource Planning and an ERP functional consultant has many responsibilities. The consultant has to match the requirements of the client while implementing the modules. The ERP functional consultant should be able to improve the business process instead of customizing the ERP system to the existing business process. An ERP functional consultant is required to know about the business environment and process. He should be able to study the existing business process and design current business flow diagrams. The consultant needs to use the predefined templates to categorize and document everything. He will be needed to produce an AS IS document and a TO BE document. The TO BE document is a result of mapping and gap analysis which has to be done for every module. The ERDs and DFDs have to be done prior to starting the configuration of the future business in SAP. Testing has to be done like system integration testing, unit testing, user acceptance testing, performance testing, etc.  Apart from all these responsibilities, an ERP financial consultant is required to make a document of the settings done by him or her. The consultant also needs to prepare a user training manual and provide for end user training. An update of the status of the project has to be provided to the leader or project manager. The ERP financial consultant will be interacting with the end users, other consultants, implementing team members, project manager, core team members and technical consultant. He should possess good communication skills to be able to communicate and interact with all of them. Good writing skills should be present to be able to generate reports, documents and mails. Convincing capabilities is must as the consultant is required to explain and convince the customer. The ERP consultant should be quick to grasp the requirements of the customer and be able to provide solution for the problems in the business process. He will have to be familiar with the latest business intelligence tools. The consultant needs to ensure that the system works as required by the customer and it also follows the standards and constraints. The ERP functional consultant should be aware of the business models such as Customer Relationship Management, Production, Manufacturing, Human Resources Management, Supply Management, Finance, Product Lifecycle Management, Inventory, Purchase, etc. This job needs the consultant to design the business process and set up the rules, regulations and standards. High communication skills are needed to interact with the people involved. He needs to aid the technical team to design the test cases for functional analysis and provide training to the user about the functionalities of the system. An ERP functional consultant should be used properly to save time and money while implementing a trouble free system. The knowledge of the consultant should be used to the optimum and the knowledge should be transferred to the staff properly. The staff needs to get familiar and self sufficient with the help of the consultant. An important role of the ERP functional consultant is to act as an adviser.

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ABOUT THE AUTHOR

Read about Disadvantages of ERP Software. Also know Tally 9 Features, Advantages. Read about Top 10 ERP Software.

Canada being open to immigrants creates an increased opportunity for people migrating to the country. Canada is one of the best places for immigrants ready to work or to reside in the county, with their state-of-the-art lives and a comprehensive atmosphere, together.

In the capital city of India, immigration advisors have sculpted their job. -annual migration consultation, with hundreds of candidate’s immigration to Canada from India, is a perfect place for the region.  As the amount of permits becomes more and more diverse, PR visas have become almost impossible.

Strategies to land on a decent immigration expert

The State of Canada currently offers more than 60 different categories to refugees from around the world. Delhi’s best-registered consultants can operate together because each of these teams has its own programs, eligibility criteria, and conditions. Through migration, such certified experts will sail to and from the selected system.

First, you should identify representatives that meet the criteria and the plan accepted by the ICCRC. The ICCRC members list contains a large number of approved members. Such advisors boost effectively the likelihood of migration into the maple leaf country. In view of the expensive and time-consuming migration process, collaborate with someone who can help you make your first attempt is advisable.

Which is the finest immigration consultancy in Delhi?

I’d like to write a character analysis for Talent Connected WorldWide. They have a strong record in visa application and are a leader in the industry today. They have the most qualified immigration consultants in Nehru Place to offer customers the best operational standards. Obviously, TCWW is the first spot in the list of the best attorneys and contractors in the country. TCWW specialists will help you transition to maple leaf country, effectively and efficiently. Operating with them will, therefore, increase your confidence and your chances to meet the maple leaf nation successfully.

What is personal branding? Personal 
branding is the process of identifying the unique and differentiating
value that you bring to an organization, team and/or project and
communicating it in a professionally memorable and consistent manner in
all of your actions, both online and offline, to all current and
prospective stakeholders in your career.

The Lighthouse Personal Branding Model
The lighthouse is a great model for breaking down the branding process
into four key steps: the foundation, the beacon, the tower and the beam.

Foundation: Your foundation is your unarguable 
strengths and experience in your chosen area. To identify your own
foundation, write down the strengths that differentiate you from the
rest and ask your friends, family and colleagues/managers to do the same
for you. Identify the top three to five overlapping strengths that
support the career direction you want to pursue.

Beacon:
Your beacon is the memorable and consistent communication of your
strengths and experience. Now that you have identified your foundation,
it’s time to create your beacon by finding a word or phrase that
represents these strengths and can become your brand. Develop a short
pitch that can follow your brand, describing your strengths in more
detail. Ensure that your word or phrase is versatile and can change with
your direction.

Tower: Simply put, your tower is your 
visibility, reach and presentation, both online and offline, which
support the beacon. This is really everything you do to proactively
build your personal brand. The higher you build your tower with your
efforts, the more visible you will be to potential career stakeholders.
Here are some ways to proactively build your brand and credibility in
front of your target audience:

Beam: Your beam is
your career direction and more active personal branding and career
search strategy. It involves you gaining and projecting a strong
understanding of where you want to go, what you want to pursue and how
you will pursue it. First, you need to determine what functional area,
geography and industries/companies you want to target. Then, you need to
actively network your brand with potential career stakeholders. Here
are some ways to start:

Personal Application
I used this model to help develop my own personal brand during my MBA
career search. Having identified my foundation to be my endless energy,
out-of-the-box creativity, relationship building and problem solving, I
looked for a word that could pull all of those strengths together into
one memorable brand message. The beacon I chose was “generator” as I
generate energy, creativity, relationships and solutions to problems. I
was pursuing a career in marketing and brand management, and therefore, I
became a brand and marketing generator. I proactively built my tower by
incorporating my brand directly into my online profiles, my resumes and
my entrepreneurial efforts. I then took a more active approach,
targeting the “beam” by incorporating my personal brand in my interview
responses, networking introductions and informational interview
outreach. It was this process that helped me successfully secure my
current employment, and this model continues to help guide all of my
professional and entrepreneurial ventures. As you create, build and
improve on your personal brand, keep the lighthouse in mind as a visual
model and guide to personal branding success.

”;

There are many elements of a business that could be used for branding. It could be a logo, a name, a picture,a product or any other tangible thing that creates an association with a product, service or company.Branding can be difficult to accomplish because you cannot command people to associate a goodfeeling with your products or services. People need to experience this in order for the branding to become meaningful. You need to start of by establishing what exactly it is that you want tobrand. Will it be your products, your company name or a logo? It should be something that will associate all of these business elements together.One important component of branding is the “experience” customers have, during and after an interaction with a “branded” entity. In order for the branding to reflect a positive experience, theinteraction and experience must also be positive.Branding can best be described with one word: TRUST. It is the trust in branded entities that prompts people to patronize them. Trust is the same reason that branding cannot happenovernight; it takes time to build client trust. You need to be aware that trust can also be lost in an instant. Trust is a feeling; therefore, it is one of the quickest things your business can lose. Forthis reason, it is imperative that all your efforts go into making each client interaction a positive one. Think for a moment of the things you purchase and why you purchase them. Take a commonproduct like cola. There are many brands of colas available. Some are well -advertised and promoted while others rely simply on their price. What do you buy? Do you buy the more expensive brand because you have seen all the ads for them over the years; you have consumed the product many times and have always found it to be refreshing and consistent? Or, do you buythe cheaper brand that you have never heard of before, never tried and don’t know the company or its product? If you are like most consumers, you will likely buy the well-advertised and”trusted” product most of the time, and very occasionally purchase an unknown brand. Branding is relying on trust and experience to influence our decisions.So how can you use branding? I highly recommend that you “brand” your website address. The reason for this is that when you brand your website address, no matter what product or serviceyou provide, or change, people will always associate your website with a known and trusted entity. You can begin “branding” your website address by focusing all of your promotions onsending people to your website, where they can find out all the information about you, your products and or services, and your company. You need to be consistent in ALWAYS advertisingand promoting your website. There are many more activities you can engage in that will help brand your website address. Some good examples are: Incorporating your website address intoyour logo, making sure your website address appears on all your promotional material and using a catchy name for your website address.Many large corporations have more than one “branded” entity. With some companies it is simply their name; with others it is a variety of elements that have been created and associated with thecompany. Just a few of the companies that have successfully “branded” their products or services are:An Internet-based company that began as an bookseller, and then branched into a variety of products. Amazon.com is the perfect example of a company that branded its web address. Even people whohave never visited the Amazon.com website are aware of the company

Article Tags:
Website Address

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ABOUT THE AUTHOR

My name is daksh and i help online business to improve their link popularity and especially for web article submission, directory submission seo and bookmarking links.

Branding for Profits
copyright 2002 Pavel Lenshin

General meaning of the Brand is quite abstract. In short,
brand is the image of your product, if we speak about
product branding and/or the image of your company if we deal
with corporate branding or, in case with one man business,
brand of personality.

Since the majority of online venture start-ups are
represented by small businesses, that are 101% online and
the life cycle of digital products is relatively short, it
is wise to unite these branding terms into one e-business
brand, that reflects market’s viewpoint on your business as
an unique entity.
This viewpoint exists in peoples’ minds whether they are
your competitors, clients, partners, friends or your own
employees. That is why your brand is psychological by its
nature, what creates new challenges as well as additional
potential.

Strong brand in the mind of a person generates honoring
feeling to your company/product or you as a company’s “face”.

Poor brand may represent negative impression about your
product or be the result of an absence of that impression,
and I should say that it is much more advantageous to offer
a new brand to the market, then try to do something with bad
image. Since we are dealing with psychology, it is clear
that good image and reputation is very hard to build, but it
is even harder to restore.

If you want to reach the heart of you customers’ “likes” you
need to:

* Offer maximum quality no matter what you offer or do.
* Deliver pleasure.
* Be innovative.
* Address to people’s emotions.
* Evoke desire and interest.
* Provoke active response.
* Build trust by repeated contacts as a foundation of
long-term relations.

FACTORS that would STIMULATE and REINFORCE
your BRANDING:

—1. Unique Selling Proposition (USP) is number one passive
“brander” for your business, where you go UP (Unique
Proposition) the straight road of successful branding or
making your way through a very deep forest of competing with
other already established brands.

Suppose you have created new proposition, new kind of
service and if you have named it, for instance, “WebSky”,
then all people would call it “WebSky”, not “A service that
offers you 1. … 2. … 3…. and provides 1… 2…. 3….” It would
have a neutral brand from the very beginning, no need to
create, imagine or popularize it among hundreds of others.

Windows is a TM and great Brand for Operation System of
well-know software giant. Don’t you think about what makes
us pronounce “Windows” instead of “Operational system” or
“OS”? The answer is simple – Windows occupies more then 60%
of OS market. Microsoft’s OS in the informational society
plays the same role that would have played some imaginable
Oil Monopoly in the former industrial society. Hopefully
there is no oil monopoly but there is a monopoly of the
software “fuel” which is used by majority of computer
systems.

The idea behind Microsoft is also true with McDonalds, Coca
Cola or Mercedes-Benz and it is on the surface – they are
monopolies or, at least, oligopolies in their respective
markets with their respective strong USPs and therefore
strong brands.

So let us summarize this important fact – the more unique
your market offer is, the more unique, easy to remember and
easy to associate with your brand will be.

—2. The second thing is the size of your business in terms
of financial capacity and market share. Very few people
pointing to that fact, but its effect on your brand shouldn’
t be underestimated. No matter what product you offer to the
online market, it will surely lose the brand war, if your
marketing budget is $00.00 and your whole business is
located on some unknown unstable hosting as a result of
funds deficit.

Everyone speaks about great brands like Coca Cola, but no
one actually says, that it makes absolutely no relation to
an entrepreneur, who wants to start his own small practice
online.

Know your competition and develop the marketing strategy
that would reflect your business capacity, needs and suit a
marketing budget. The smaller your business is, the more
aggressive your branding should be. Branding has a feature
of building itself when your business is rapidly expanding.

—3. Corporate culture is another vital brand creator. The
epicenter of your brand is the company itself; therefore the
more positive and brighter the company “feels” inside, the
more positive, attractive and shiny it will look outside.

If your online venture’s stuff numbers you and your cat :0)
you can easily build a delightful business culture but, to
my regret, it won’t have a big influence on outside world.
What will have an effect is the popularizing of your
business values through partner networks and/or clients.
Friendly atmosphere that welcomes employees’ or partners’
creative initiative with the focus on development of
personality, is exactly what makes a difference and lights a
“fire” in the eyes of every person your company deals with.

—4. Know your market. This small sentence comprises an
understanding of the needs of your market niche,
satisfaction of your market needs via directed promotional
campaigns, adopting the development plan in compliance with
analysis of the strength and weaknesses of your business as
well as closest competitors.

Don’t devaluate your brand through wrong market approach.
People pay much more attention to their own needs as well as
to companies that satisfy their needs. The market offers
should be specific and directed to particular niche with its
unique problems, joys, hopes and needs. Don’t try to shoot
several ducks with one shot.

Your branding campaign should reflect the market you are
working with in a clear and highly beneficial way to your
potential customers.

MAJOR WAYS of online branding:

1. All possible kinds of online promotion: banner
impressions, classified ads, solo ads, articles submission,
web-site traffic building, opt-in email campaigns,
promotional joint ventures, ezine publishing, viral
marketing. All these ways of branding positioning are to be
niche-oriented.
2. Expand your e-business network by running
partner/affiliate programs.
3. Co-branding by means of strategic partnerships, joint
ventures with the established brands in non-competing
markets, for additional market and branding exposure.
4. Unique personal and/or corporate culture.
5. Informational and design representation of your business
Web-site.
6. The product/service itself. It is mainly through them
your clients acquiring positive or negative experience of
dealing with your company.
7. Domain name, design, logo, motto, TMs, SMs are the main
subsidiary representatives of your brand. That is why they
should be clear and supplement each other in conveying your
“message”.
8. Testing and measuring the response rate of your branding
efforts.

Why branding is so important? Because it, firstly, creates a
platform via loyal market surroundings for easy and quick
business growth; secondly, increases perceived value of your
whole company. Do you want your own company to develop
smoothly along with exponential growth of its market value?
I do.

Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 years, and I have worked with many other consultancies both large and small. The following suggestions for selecting a consultant are based on my experience as a manager and in the consultancy field.

What are the three targets that one must hit to successfully select a consultant? (Note; I am using the term “consultant” to refer to either one person or a consultancy firm). Firstly and most obviously, the consultant must be able to actually do the work. Secondly, the consultant must be able to fit in with the people in your organisation and particularly those who will be working on this project. Finally, if the consultant is good, you should always improve your own knowledge as a result of the project.

1. Can the consultant do the work? Seems obvious, but there are some traps. For instance, I remember when starting out as a consultant in partnership with another (who was also new to the role), submitting a tender for a fairly large job and being selected in the final few for interview. Individually, we’d had some experience in the type of work, but not as a partnership, nor had we worked in the prospective client’s industry. We won the job. Why? The client saw in us some creativity and freshness that was not evident in our competitors. However, this was an unusual client. Normally, I would not suggest taking on a consultant (like us) who has not had the depth nor breadth of experience in the project. So, unless one of your criteria is “freshness”, in terms of selecting for experience here are some tips:

• What are your specifications? Be very clear on the outputs you will require in the project. These should always be measured in terms of quality, quantity, time and cost. Use these output criteria to compare consultants.

• Who has recommended this consultant? Check their references – ask for the contact of the last job they did. When checking references, use your above “output criteria” as a guide.

• Are you looking for someone to implement solutions to a problem you have identified, or are you looking for someone to help you identify and clarify the problem? Or both? Sometimes it can be useful to split the project into these two parts.

• In discussion with the prospective consultants, do they really give you the time to say what you want before jumping to conclsuons? If they appear to “have all the answers”, chances are they do not listen very well.

• Does their suggested solution appear to be specifically designed for you or is it a “one size fits all”? Be wary if it is not specifically designed to meet your project criteria.

• Do they explain the things they can’t do as well as those they can? This is always a good test of integrity, truefulness and reliability.

• Is their initial response to your request up to your quality standards, sufficiently detailed (but not overly so) to make a decision, and within your time expectations?

• Does the consultant have depth of expertise in the subject matter and breadth of expertise in its application?

• Ask the consultant what is unique about him or her? What makes them stand out from all the other consultants you might choose?

2. Secondly, will the consultant fit in with the people they will be working with? This is a critical implementation issue, as whilst they might be able to do the work, if they can’t work harmoniously with the people, the results will be less than optimal. For instance, we once worked on a major government project (total budget in excess of M$43) where the client continually kept us at arm’s length (for example, on a residential workshop, we were not encouraged to eat or mix socially with the client project leaders). We met the output requirements for the client, but had we been allowed to work more closely with the client, they would have received a lot more value added service. In this case, the client should have selected another consultant.

The following tips will help ensure you get the right client/consultant match.

• Is the consultant likely to be able to gain the respect and trust of your key stakeholders?

• Could you trust this person (people)?

• What is the process they will use? i.e, How will they work within the organisation? How will they be seen? Try to visualise the consultant working with you and the other people as they complete the project. Will it work? Is it likely to be a good partnership?

• Who specifically (from the consultancy) will be working on the project and what will be their role? For example, will the people you are interviewing be carrying out the work? Be wary of consultancies that have “front people” that win the jobs, then send in less experienced people to do the work.

• Ask the consultant to describe what a “good working relationship” looks like to them. Is the description the consultant gives you of a “good working relationship” likely to be, and to be seen to be, a partnership?

3. Thirdly, will you be able ot learn from this consultant? One of the reasons you hire a consultant is that you (or your organisation) does not have the depth nor breadth of experienece to successfully carry out the project. One of your aims should be to increase your own experience through this project. For example:

• Why did you decide to employ a consultant? What were the gaps you could not fill internally?

• What will you be likely to learn from this consultant?

• Will you increase your knowledge of both process management (how the consultant works) as well as content management (their area of expertise)?

• Will the consultant strengthen and support your role in the organisation?Finally, if all of your criteria have been met and you cannot decide between two apprently equal consultants, consider setting them a small task or part of the project to complete as part of the selection process. For example, some years ago we were in competition with another large consultancy for a sizeable project with an initial budget in excess of M$1. The client could not decide between the two of us, so he asked us each to undertake a small project (for which he paid us both), which would ultimately become part of the larger project. When we each completed the small project, he had an excellent idea of both our capability and the manner in which we worked. After all, isn’t the final selection criterion is actually trying the consultant out?

Oh, yes. In case you’re wondering, we won the job!

To run a successful business and to prosper and survive in this competitive world, branding of your business logo or slogan is a prerequisite. The brand name or the logo will speak for you and your company, products and services.

Customers and clients may not remember your company’s name many often but your stylish logo will remind them of your brand and products. To create a brand is very much essential. It is the stylish “tick” that makes Nike so popular. Anyone and everyone can recognise the brand at the first glance. Using promotional items for branding is an effective way to popularise your name and logo. Among the huge collection of promotional items, promotional mugs as their branding tools. Promotional mugs are well received and liked by all as they are very useful items for everyday use. Mugs can be used as drink ware, holders, cases, decorative items and desktop paperweights. Promo mugs can suitably be distributed at any occasions. Trade fairs and shows are the best places where a number of clients, customers and business people gather at one place. To make your brand popular and known among your target customers, these occasions are never to be missed out. Distribute your valued customers and clients with attractive promo mugs with your company logo and name engraved on it.

In order to increase brand visibility promo mugs are the wisest and smartest choice. Promo mugs offer a broad and large curved shiny surface and companies can easily print their brand name, logo or any message on the mugs. The large space allows more visibility and readability. The imprints on the mugs can be seen from a distance which enhances exposure and better advertising. Promotional mugs apart from creating brand awareness and brand visibility also disseminates the company’s message to the masses. Organisation and businesses can well use promo mugs to convey their feelings of thankfulness, gratitude, appreciation or greetings. 

Promotional mugs are available in a wide range and compared to any other promotional item of the same price ranges, they offer a large branding display. The huge collection of promotional mugs include glass and plastic mugs, china mugs, ceramic and earthenware mugs, insulated travel mugs and many more. Organisations get enough scope to choose the appropriate mug suiting their need and budget. Personalising promotional mugs with your own business name and logo makes it distinguished from others. Simple and sleek designs as logo suit best and  that can be remembered by all at ease. View the range of online catalogues and select the items of your choice and make use of promo mugs with business logo for successful branding of your business.

It is no denying that every successful business is grounded
on a recognizable, appealing and unique brand. In most cases, successful
branding is able to create a consciousness that many people can easily
associate a product or service with. Having a unique and recognizable brand,
therefore, is the key to having a successful business. Not only is branding the
company’s symbol, it is also the company’s face to the world; thus, a business
without a brand is a business without a face.

There are many reasons why a business, large or small,
should create its own brand, but I have listed four of the best reasons why branding
is necessary for the success and survival of any business.

It can deliver the
message clearly

Not too many business owners are aware that good branding
is actually an excellent method of communication. If the design of your brand
is right, it can deliver the message to your customers even without the aid of
expensive advertising. That is why it is necessary that you do extensive
research with respect to the needs of your customers to create a brand that is
not only suited to their needs, but can also deliver a message to them. When
the connection is developed, your customers are no longer mere customers, but
clients.

It can create
business credibility

For many business owners, credibility is not developed
overnight. It is the result of continuous innovation, aggressive marketing
campaign and delivering the promised excellence in service or products. As the
credibility of your company grows to a deeper level, the clients can easily
associate the brand with your company. When the brand is registered in the
minds of the people, the credibility of the company began to be established.

It can create a
connection between the product and the clientele

In all cases, people can easily find a connection with
their favorite brands. This is simply because in all areas of human life, good
products and services have become the silent witnesses of their success and
failures in life. This is how important a brand is to a company. In fact, a
well-thought of brand can surely develop a strong tie between the company and
the countless clients who are continuing to patronize the company’s products
and services.

It helps motivate the
buyer

As I said previously, branding helps develop connection
between your product and the clients. When the connection is strong, your brand
can be a good motivator for your clients to continuously purchase your products
or services. This is one of the amazing results of the relationship between the
company and the clients. This is only possible, however, if your company has a
unique and appealing brand that people can easily associate themselves with.

Surely, there are many ways to become successful in any
business endeavor, but there is nothing more certain than having a recognizable,
appealing and unique brand that customers can easily associate themselves with.
The importance of having a brand is the key to having a successful
business.  For more information on
branding, please visit http://www.annettapowellonline.com.

Wishing you much success,

ANNETTA POWELL

Your Professional
Success Coach

”;

The plumbing in your home isn’t just a source of heartache. It was thoughtfully designed, installed, and maintained by professional technicians in order to allow the smooth flow of water into and out of your home, for your entire family. If it was not installed properly to allow wastewater to exit in a timely manner, there can be issues. If a breach or the presence of non-flushable debris has caused a blockage along the pipeline, there can be issues. Or, if the general age and position of the pipes have caused them to weaken, break down, or shift, there will be issues for you, the resident or commercial property owner. This is why a plan of action for the prevention or resolution of an inevitable catastrophe is paramount to comfortable, uneventful home ownership. Many issues can be averted or at least controlled by professional installation of your home’s plumbing and knowing where the cut off valves and connections lead for necessary repair. Plumbing installation is reliant upon the layout that is established during the organization and building of your home’s foundation and frame. Installation for renovation is more or less a reconfiguration or replacement in order to provide improved function for your new bath, kitchen, or throughout an entire floor of your home. No matter what kind of development or renovations you are completing, you have to be sure that the measurements, pipe pitch, and connections are completed up to code. The best way to insure your home’s compliance with these safety and sanitation guidelines is to hire a professional with a steady track record. Whether it is your toilet, sink, or drain there is a way to get your plumbing going and keep it that way. The first fact to pay attention to when it comes to maintenance in your home is that there will be more issues where the most traffic exists. The second fact to remember is that leaks, backups, and clogs will worsen over time if left unattended or not corrected properly the first time around. You don’t want to revisit the same issue week after week because that would mean that it was never really resolved and is getting incrementally worse within the pipes, only to bring greater issues at a later date.In order to avoid the most common plumbing catastrophes in your home, it is important to call in a professional as soon as a leak, clog, or burst occurs. The local professionals with either emergency repair or standard restoration will get the pipes flowing as they should. They use inspection, repair, and replacement to cure your home of its water flow issues so that you can move on rather than fight with the same sink, toilet, or tub beyond the intervention of their help.

Article Tags:
Common Plumbing Catastrophes, Common Plumbing, Plumbing Catastrophes

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

A Chester PA plumbing professional can solve issues in your home. Rely on the professionals to help you in a crisis and visit: https://www.benfranklinplumbingdelawarepa.com/

What is personal branding? Personal 
branding is the process of identifying the unique and differentiating
value that you bring to an organization, team and/or project and
communicating it in a professionally memorable and consistent manner in
all of your actions, both online and offline, to all current and
prospective stakeholders in your career.

The Lighthouse Personal Branding Model
The lighthouse is a great model for breaking down the branding process
into four key steps: the foundation, the beacon, the tower and the beam.

Foundation: Your foundation is your unarguable 
strengths and experience in your chosen area. To identify your own
foundation, write down the strengths that differentiate you from the
rest and ask your friends, family and colleagues/managers to do the same
for you. Identify the top three to five overlapping strengths that
support the career direction you want to pursue.

Beacon:
Your beacon is the memorable and consistent communication of your
strengths and experience. Now that you have identified your foundation,
it’s time to create your beacon by finding a word or phrase that
represents these strengths and can become your brand. Develop a short
pitch that can follow your brand, describing your strengths in more
detail. Ensure that your word or phrase is versatile and can change with
your direction.

Tower: Simply put, your tower is your 
visibility, reach and presentation, both online and offline, which
support the beacon. This is really everything you do to proactively
build your personal brand. The higher you build your tower with your
efforts, the more visible you will be to potential career stakeholders.
Here are some ways to proactively build your brand and credibility in
front of your target audience:

Beam: Your beam is
your career direction and more active personal branding and career
search strategy. It involves you gaining and projecting a strong
understanding of where you want to go, what you want to pursue and how
you will pursue it. First, you need to determine what functional area,
geography and industries/companies you want to target. Then, you need to
actively network your brand with potential career stakeholders. Here
are some ways to start:

Personal Application
I used this model to help develop my own personal brand during my MBA
career search. Having identified my foundation to be my endless energy,
out-of-the-box creativity, relationship building and problem solving, I
looked for a word that could pull all of those strengths together into
one memorable brand message. The beacon I chose was “generator” as I
generate energy, creativity, relationships and solutions to problems. I
was pursuing a career in marketing and brand management, and therefore, I
became a brand and marketing generator. I proactively built my tower by
incorporating my brand directly into my online profiles, my resumes and
my entrepreneurial efforts. I then took a more active approach,
targeting the “beam” by incorporating my personal brand in my interview
responses, networking introductions and informational interview
outreach. It was this process that helped me successfully secure my
current employment, and this model continues to help guide all of my
professional and entrepreneurial ventures. As you create, build and
improve on your personal brand, keep the lighthouse in mind as a visual
model and guide to personal branding success.