Feb 16 2022
How to achieve an effective employer branding
Employer Branding is a must for organisations to promote themselves among the candidates. This is the best way to attract maximum talent.
Employer brand is commonly used to describe an organization’s reputation as an employer, in contrast to its more general corporate brand reputation. Employer branding was first introduced by Simon Barrow in year 1990. Employer branding is the process of promoting an organization, as employer of choice to a preferred target group, one which a company wants to recruit and retain. If employer branding is the process then the employer brand is the identity of a company. Employer branding is about effectively communicating your company’s values, culture and personality to create the desired perceptions. Employer branding covers every point the organization has with the employee, starting from the recruitment. In simple terms employer branding is influencing the people to join the company and making sure existing employees to retain.
Employer branding can be done in the following steps.
Research & Advisory Services:
The organization needs to understand what it is offering to current and prospective employees. Top Management should believe and actively support the employer value proposition. If the company is unaware or unsure of the value it is offering Top Talent, the Employer Brand cannot be effectively promoted.
Activation & Talent Sourcing:
The activation phase requires proper communication, talent sourcing and marketing plan to ensure the company is getting the right kind of talent onboard. While the talent sourcing’s role is to make sure company-candidate compatibility, marketing and communications aim is for top talent in establishing the company as the employer of choice.
KPI Tracking & Development:
For effective employer brand promotion, constant testing and measuring is required. It is very important for a company to set Key Performance Indicators (KPIs) and should keep track of performance in order to make continuous improvements.
Employer branding can be used as a long-term talent acquisition, management and retention of employers. It is a viral-based awareness program that is intended to raise the organization’s image in the marketplace as a well-managed business, which attracts top quality applicants over a period of time. Employer branding creates meaningful and durable reasons for employees to remain loyal to their company. Properly planned and implemented employer branding strategy can deliver high impact and long-term results. Some of the advantages of the employer branding are
Researchers have found that having international brand alone is not enough to get the right talent. Unattractive or confusing employer brands are preventing companies from making the most of their recognizable name. Today’s employers are facing great challenge for finding the right talent as the economy is changing from survival to growth mode. Employers have to attract people with talents which the company never designed to attract. A strong employer brand, in most of the cases, is the deciding factor in the success of an organization.
Having a cloud recruitment software is another cherry on the cake when organisations are communicating to prospects from recruitment and HR world. Such automation tools are an attractive point for employees that can make their work much faster.
“The “true” world – an idea which is no longer good for anything,
not even obligating – an idea which has become useless and
superfluous – consequently, a refuted idea: let us abolish it!”
(Nietzsche)
Postmodern
is a difficult word to define. Some authors refer to as far back as
Nietzsche and his true knowledge derived from the multiplicity of
interpretations. The word “postmodern” is been used virtually in every
sense. The terrorism in a globalised world can be defined as postmodern
and apparently one can be “postmodern in bed” (Melinda and Melinda -
Woody Allen, 2004).
But seriously, one need focus on the impact
of postmodernistic thought on the consumer-behaviour theory. The impact
is so vigorous that you may believe that the consumer behaviour
paradigm has shifted already. A significant influence is exerted by the
interpretivism/postmodernism as opposed to the raditionalism/positivism
in at least three areas: the nature of consumption, the decision-making
process, and the consumer roles and goals.
Consumption = Experience
A
major point of the postmodern thought (Baudrillard) is that we do not
consume products because of their functional features but because we
need symbolic meaning. Consumers do not search for a price, but rather
for a stage where to act. In this sense, we rather consume images.
Considered in branding context, by experiences derived from consumption
of products we create a sense of who we want to be.
Ultimately,
experience is the core of the consumption process of the homo
consumericus of Firat and Shultz II. As such, the postmodern consumer
has adopted altered decision-making patterns.
Consumer Decision-making. Consumer Roles and Goals
Another
area of consumer behaviour where postmodern ideas reverberate is the
decision making process and the new consumer goals and roles. It is
obvious that Internet has decreased the information search costs and
one can find “the best deal” in a matter of clicks. But are we indeed
looking for “the best deal”? Are the price and functional features
prime determinants of our choices? We must say that decision making is
to great extent characterised by the consumers’ loss of commitment. The
new decision making process entangles new consumer roles. The most
obvious one is of co-producer of experiences – an idea of Bernard Cova.
Consumers become brand builders. We become a part of the process.
Simultaneously with the formation of this new role, the balance of
power between consumer and company is tipped in favour of the former.
In extreme cases brands could be hijacked – consumer brand communities
define their own images and symbols of a brand. From mere targets,
technically external to the company, customers become a core
competency. Questions arise: How much control and empowerment to be given to a community over a brand?
Another
role, previously not typical for the consumer, is the one of
researcher. Not only is the involvement of customers recommended, but
in fact in most cases the success of communication depends on
it.Consequently, according to the new roles, consumers have new goals
to be achieved through consumption. Most notable among them are the
Holt’s pursuit of personal sovereignty through brands Holt, and the aim
of re-socialising in new types of communities/tribes.
So, the
postmodern consumer roams and rumbles between these two self-imposed
objectives. What could be a solid reference to the true nature of the
quest of homo consumericus? The answer maybe given by a marketing
stream called experiential marketing.
To be continued…


Jan 30 2026
What to Look for in Licensed Commercial Plumbing Companies
How to Choose a Licensed Commercial Plumbing Company — Key Qualities and a Practical Hiring Checklist
Hiring a licensed commercial plumbing company protects your business from downtime, unexpected costs, and safety problems. This guide breaks down what to look for when choosing a contractor: the must-have credentials, the right kinds of experience and specializations, how to check a company’s reputation, and the operational traits that signal reliable service. Use this checklist to compare contractors and pick a partner that keeps your systems running smoothly.
What core credentials should licensed commercial plumbing contractors have?
Look for these core credentials when vetting commercial plumbing firms:
Together, these credentials reduce the risk of poor workmanship and help ensure work meets legal and safety standards.
Research consistently shows that strong licensing systems improve contractor quality and reduce delays and rework.
How can you verify a commercial plumber’s license and certifications?
To confirm a plumber’s credentials, follow these steps:
These checks help you avoid unqualified contractors and protect your business assets.
Unlicensed or unqualified plumbers create real risks for the industry, so credential checks matter.
Why are commercial plumbing insurance and bonding important for your business?
Insurance and bonding protect you if something goes wrong during a job. Insurance covers accidental damage or injuries, while a bond helps ensure the contractor will complete the work or compensate you if they don’t. Both reduce your financial risk and make the contractor accountable for their work.
Which experience and specializations should you look for in commercial plumbing companies?
When evaluating contractors, prioritize these capabilities:
These factors help you pick a contractor who can deliver dependable commercial plumbing services.
How does industry-specific experience affect commercial plumbing quality?
Commercial systems bring scale and complexity that differ from residential work. Plumbers with industry-specific experience know the codes, common failure points, and efficient fixes for large systems. That expertise speeds diagnosis, reduces downtime, and leads to more reliable results.
What role do service contracts and warranties play in long-term plumbing partnerships?
Service contracts and warranties create a clear expectation for ongoing support. They make it easier to schedule preventive maintenance, ensure timely repairs, and secure the contractor’s commitment to stand behind their work — all of which protect your operations over time.
How do you assess the reputation and reliability of commercial plumbing companies?
Use a mix of sources to judge a company’s trustworthiness:
Following these steps helps you choose a reputable company that fits your needs and budget.
What are the best ways to check reviews, references, and business ratings?
Try these reliable sources:
Cross-check multiple sources to build a full picture of a contractor’s reputation.
How does compliance with building codes and local regulations affect plumbing services?
Compliance ensures work is safe, legal, and less likely to fail or require costly rework. Contractors who follow codes protect your property, reduce liability, and help meet environmental and energy standards. Noncompliant work can lead to fines, insurance problems, and unplanned expenses.
What operational qualities ensure quality service from licensed commercial plumbers?
Operational traits to prioritize include:
Why is emergency service availability important for commercial plumbing?
Commercial plumbing failures can stop operations fast. Having a contractor who offers prompt emergency response limits damage, avoids health or safety hazards, and gets your business back to normal sooner. Fast, experienced service can be the difference between a quick repair and a major disruption.
How does transparent pricing and detailed estimates protect your investment?
Transparent pricing shows you what’s included, where your money goes, and the expected outcomes. Detailed estimates reduce surprises, make comparisons easier, and help you budget. That clarity builds trust and protects your bottom line.
What advanced technologies are transforming commercial plumbing services?
Modern plumbing uses new tools and systems to improve reliability and reduce costs. Key advances include:
How are smart water tools and AI enhancing plumbing efficiency?
Smart sensors and AI give technicians real-time data and predictive alerts so problems get fixed before they escalate. That reduces downtime, lowers repair bills, and supports planned maintenance instead of emergency fixes.
What are the benefits of modern plumbing systems for commercial properties?
These benefits lead to more reliable plumbing and better cost control for commercial properties.
Frequently Asked Questions
What should I do if I encounter plumbing issues after hiring a contractor?
First, check your service contract or warranty for coverage and response timelines. Contact the contractor immediately and document the issue with photos and notes. Reputable companies will return to fix covered problems. If the contractor won’t respond, contact your local consumer protection agency or the licensing authority to file a complaint.
How can I ensure that a plumbing company is environmentally friendly?
Ask about their sustainable practices and the products they install. Do they offer low-flow fixtures, water-saving systems, or guidance on reducing consumption? Look for certifications, eco-focused case studies, or customer reviews that mention sustainability efforts.
What are the signs of a reliable plumbing contractor?
Look for steady positive reviews, clear written estimates, professional communication, valid licenses and insurance, and a willingness to provide references. Reliable contractors stand behind their work and respond promptly to concerns.
How can I prepare for a plumbing service visit?
Document the issue and clear access to the affected area. Gather any past service records or warranties, and be ready to describe when the problem started and any steps you’ve already taken. Having a decision-maker available during the visit helps speed approvals and next steps.
What should I expect during a plumbing inspection?
The plumber will look for leaks, corrosion, blockages, and signs of wear. They may use cameras, pressure gauges, or other diagnostic tools. Expect questions about past problems and a written summary of findings with recommended repairs or maintenance.
Are there any specific plumbing technologies I should ask about?
Yes — ask whether the contractor uses smart water monitoring, video inspection cameras, trenchless repair methods, or eco-friendly fixtures. These technologies can reduce disruption, speed diagnosis, and improve long-term efficiency.
By szabomonster • Blog 0