Advertising is a marketing communication process that employs an openly promoted, non-personal message to encourage the sale of a product or service.
So, Sponsors of advertising are normally businesses intending to promote their products and services. Advertising is different from public relations because an advertiser pays for the message.
Also, they control the message. An advertiser is communicated through several mass media. Media outlets utilized for adverts are newspaper, radio, television, among others.
Managing a plumbing business has its special challenges. Unlike other industries with a target audience, you need to reach two separate markets throughout the year. First is the panicking customer with a burst pipe or other emergency which needs a plumber immediately.
Second, the habitual maintenance or install customer, who are patient in researching, has time to compare plumbing services to find the best hands for their project. We have come up with the best three advertising practices for your plumbing business.
1. Claim your google business listing
Search engines like Goggle are the first place most potential clients will go to search for plumbers. Hence, if you want them to find you, you need to set up Google my Business listing.
Having a local listing is easy. All you need is your company name, address, and contact info.
2. Create your plumbing website
A professional website will boost hour visibility and give your services the credibility to help you get more clients. The trick is to keep your plumbing website simple and clean, so emergency call-in customers can find the information they need about you.
3. Use social media for adverts
A professional Facebook page is another way to be seen by potential clients. Facebook has the most users and the most conversion-friendly features. Furthermore, it is free and easy to set up. However, it would help if you had a strong web presence with a Google Business listing.
