Online Polls and Questionnaires are a great way to gather feedback from your customers – be it for reviewing any product/service or the success of your latest marketing strategy. However, you can take it one step further by customizing the questionnaire with your business logo, brand theme, and other similar things to enforce your brand image upon the respondents. Believe it or not but it can play a crucial role in improving your business. This article by PollDeep explains the importance of online questionnaire branding for your business. 

Online questionnaire branding is no doubt one of the most wonderful ways to increase the overall value of your already successful survey. Every time you create a poll, you don’t come up with questions only for the sake of making them. In fact, more than the questions themselves that you include using your chosen poll maker, there is so much more to your online questionnaire than you can imagine.

Online questionnaire branding plays a crucial role in improving your business and taking it to the next level of success. However, for you to understand what is entailed with branding your online questionnaires, you should first determine the real reason why you want to run your survey before anything else. This way you can gain better guidance in your branding efforts.

There are many ways on how online questionnaire branding will be able to help your business. Aside from being a wonderful tool for improving your brand, there is so much more to branded surveys than what you may realize.

Branding as a Form of Advertisement

Through making sure that your brand or logo is visible in every part of your survey, you are actually allowing your company enjoy a free form of advertisement. There is no doubt that visual advertisement is among the strongest and most effective tools for marketing, and is something that is studied on a regular basis by psychologists. It is observed that when a person is presented with two products of similar nature, the tendency for him or her is to choose the one that he or she have had visual contact with each and every time. This means that with the help of online questionnaire branding, you will be able to incorporate this crucial tool for public relations straight away without much effort on your part.

Brand Consultation

Also a very crucial factor that offers an added value with the use of online questionnaire branding is the fact that you will be able to ask your respondents how exactly they feel about your logo or your brand as a whole. This is a great means of redesigning the visual areas of your business. It is especially true when you use this during your internal surveys, like employee engagement situations. An engaged employee is a more productive employee, and a good way for improving this is through providing staff ownership of the specific brand they are representing and that is representing them.

It is actually extremely easy to go with online questionnaire branding provided that you are using the most appropriate online survey tools. On top of that, its provides infinite added value and benefits. So much to the point that you might end up losing out on the powerful tools when you add brand to your online questionnaires, and turn it into a complete waste.

With this rather simple action, this can amazingly increase the number and quality of response you will get, while simultaneously causing an indirect increase to your revenues. If you consider the tricky financial times of today, this is one benefit you can never overlook.

Was talking to a neighbor and fellow NWMer last year about marketing ideas….while we were both cleaning up our yards after Hurricane Isabel. He shared some pretty neat tips I’d call “community branding”.

Here’s just one “semi” inovative idea for you to chew on:

Participating in community charity activities. Just that simple….but with lot’s of potential.

For example….. how about your group running in a local 5K for the Muscular Dystrophy Foundation…..all wearing T-shirts with your group/business name on it. Carry a sign across the finish line with “The Yada Yada company running for a cure” (or whatever….be more creative than that obviously….LOL). Talk to media covering the event. Network with fellow participants. Be involved.

How about your group volunteering to help at functions for your local YMCA ….or local library….or rec center….or PTA…or…. you get the idea.

Or…very timely for us….go out as a group and help clean up your neighborhood after something like Isabel.

Have something like a sign, banner, T-shirts that say who you are (special T-shirts only for something like Isabel clean-up). But don’t pass out brochures and company material. Just network and create visibility. Maybe have a few business cards in your pocket and hand them only to those who ask. You could also have brochures etc. in your car maybe.

Just DON’T make it look like a big marketing gimic. The public will see right through it. Instead create an identity & branding within your community. This establishes a sense of acceptance and curiosity you can build upon by following up with contacts made during these events.

You might even make the local news as a community interest story. Nice publicity.

We have a couple groups who apply this concept very well in our annual American Cancer Society Relay For Life events. You could too.

Remember to adhere to any “rules” of the specific event sponsor (if an event) and your particular company.

Basically….just be seen & have fun.

Makes a good team building excercise too.