Marketing is about “branding” your business. And branding is about putting your company name out there in such a way that your targeted audience remembers you even when your company is not in their presence.  For instance, what do you think of when you hear, “Nike?” Do you think of shoes? What kind of shoes? Do you think of long-lasting? What about confidence? And sports?

Think about the other high-profile products on the market today, what do you think of when you hear the names of those companies? Do you automatically know what product(s) that company sells? Do you have an image in your head? What does that image say to you? Do you hear a jingle or song and right away relate it to a particular product or company?  

When you begin your marketing campaign, it’s important to determine the “brand” you want to portray when people hear your company name. Don’t be too quick in picking your “brand.” Take your time.

Is your “brand” something you will be comfortable in using year after year? Is it something that can grow as your company grows? Is it something that cannot be easily mistaken for another company’s brand?

Is it something worth fighting for when others try to ride on your shirt tails?  Once you have your “brand” down, you’ll need to work on your marketing campaign. Do you have an advertisement in mind? Will that advertisement be a television commercial? Does the jingle or skit portray your “brand”?  

Think marketing in every aspect of your business, including the actual process of doing business.  Think about your “brand” and leave behind a signature “extra” with every service or order!

Julie of Jules Jewelry developed a signature sterling silver heart dangle that she includes with every piece of jewelry she creates and takes it one step further by including that very same dangle on the gift bags she puts the jewelry in. I read somewhere that a lady started a housecleaning business with the word Daisies in the name of the company. When her gals finish cleaning the home, they place a small vase with daisies on the kitchen table to signify they’d been there. 

What can you do to remind others of your “brand”?

Every major construction job or engineering feet in America
requires a safety consultant.  During a
big project like building Military bases, or tearing down old military
buildings, a safety consultant is hired to oversee the job.  But it isn’t just the military that needs a
safety consultant when doing big jobs, large companies use safety consultants
and so should every construction company.

Whether it be for the military or simply for a local
construction company safety consultants have a very important job that they are
required to do: keep people safe.  It is
their responsibility to ensure that every worker on the construction site
follow all safety regulations and utilize safety protocol.  It is easy to think that since the military’s
job is to protect us, then surely they have no need for a safety consultant,
after all they are in the safety business! 
While the military is very good at fighting wars and keeping the
citizens safe they do not always know all the regulations associated with safe
working conditions.

OSHA is an organization that writes regulations and
generates laws that companies must adhere to in order to show that they are
creating and maintaining a safe working environment for their employees.  It is the job of a consultant to know all the
new rules and regulations that OSHA generates each year.  This can become overwhelming sometimes for
just an average person; OSHA generates a lot of new regulations and standards
each year.

The safety consultant is in the business of safety, so they
are constantly reading OSHA guidelines, suggestions and regulations.  This is one of the primary reasons why
organizations like the military and large construction companies hire safety
consultants.  They are already well
versed on the laws of safety and that means that the construction crews and the
military crews can focus on getting the job done and not breaking any safety
regulations.

It would be easier to just start job and not worry about
hiring a safety consultant.  It would be
faster to not have to hire an additional person that comes in and seeming tries
to tell you how to do your job.  But it
isn’t cheaper or more cost efficient to have employees getting hurt or injured
on the job.  A safety consultant doesn’t
tell you how to do your job, they know that you know how to do your job.  They do want to help you do your job more
safely, because they don’t want you to get injured.  If you are about to begin a construction job
and you want be certain that you have a safety consultant on staff, click here
to find one near you.