Do you really think all the companies with fantastic success that you know, or can think of, got where they are before they started marketing their business from the money that that success allowed?

Whatever service or product your company is providing; it must be advertised and marketed.

It is just as important as the financial side of your business as without it you may not have a business at all.

You may have the best products and services out there and your competition have the worst, but if they have a good marketing strategy in place and you don’t, then they will reap the benefits and sell more.

It is in fact the worst recession since the 1930’s and the country is in a lot of trouble. Massive financial institutions have had to be bailed out by the government. And it’s not getting any easier just yet for small businesses.

You need to make sure you are doing all you can for your business to survive and grow in these hard financial times.

There are many things your can do as a business to flourish and beat your competition, there are many tips and tricks about marketing your business correctly. One of the main things you can do is ‘branding’. Making your brand stand out from the crowd can do wonders for your business, so where do you start and what’s the cost?

A brand is a name or symbol that is generally known to classify a company or its services and disconnect them from the opposition.

The main advantage of branding is that consumers are much more likely to keep in mind your business. A good strong logo or brand image normally stands out to consumer and will stay in their memory. Take the McDonalds ‘M’ for instance, it is probably the most recognized brand in the world.

If your company sells goods that are just bought on a whim, then the purchaser being able to recognize you could separate sale and no-sale. Even when you bring out something new, if a customer is familiar with your brand and has developed trust for said brand they are very likely to try it.   A buyer trusting you leads to your customers becoming loyal to the brand.

An effective strong brand or logo will give off an image of a large and established business to your potential clients or customers. This will make your business look bigger than it actually is, and can make customers psychologically think you have been around for years and are going to be around for a long time and this makes them trust you even more. Also good quality brand instantly make them believe it’s a good quality product or service you are providing.

A good strong brand creates an image of an established business that has been around for long enough to become well known. A branded business is more likely to be seen as experienced in their products or services, and will generally be seen as more reliable and trustworthy than an unbranded business.

When you are considering the name of your company, you need to remember the importance of branding.  Deciding on a name is not a fluke, but instead is a well thought out process and analysis of names and meaning.  The importance of branding begins with creating a simple name for your company.  Consumers remember simple.  Also, making sure your name can be associated with a positive value, characteristic, or position is part of the importance of branding.  Consumers like products to which they can associate positive qualities.

Another aspect of the importance of branding is that your name must be different and unique.  If your name is too close to another company’s then people are likely to mix you up, which reduces revenue.  Also, the importance of branding needs to be voiced to your employees so that your message is clear to all of your employees and the public.  If you have a vision or goal statement, then you need to voice the importance of branding here also.  Employees need to understand the importance of branding so that it is communicated in the office and to consumers every day.  The message you are trying to get across in branding depends on your employees putting it out there to consumers.

Still don’t think there is any importance of branding as it applies to your company?  Well consider that brand name recognition can increase your profits by between 10 to 20 percent.  If you are looking to increase your profits, then you may come to understand the importance of branding.   Analyze the importance of branding and determine how you can use your name to promote positive qualities.  Encourage your employees to learn about the importance of branding and to put the branding message out to the consumer.  Believe in your brand name, what it means, and consumers will follow.

Hopefully this articles has proven useful to you. Download my Free E-Book and receive valuable tips, strategies and techniques designed to grow a successful Home Based Business. Receive The Free Quick Start Workbook.

Copyright © Charles Fuchs is an established Six Figure Income earner and one of the top online marketer’s. He specializes in helping people start their very own Work at Home and Home Based Business on the internet.

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.